Exciting New Collaboration: HERSHEY'S KISSES and Pokémon Unite for a Sweet Adventure

A Sweet Adventure Awaits: The New HERSHEY'S KISSES & Pokémon Collaboration



In an exciting twist that combines the worlds of beloved chocolate and iconic video game characters, HERSHEY'S KISSES has teamed up with The Pokémon Company International to launch a special collection that is sure to excite Trainers and chocolate lovers alike. This collaboration introduces exclusive HERSHEY'S KISSES wrapped in collectible foils featuring the original 151 Pokémon from the beloved Kanto region.

As fans unwrap these specially designed KISSES, they will discover an enchanting array of collectible Pokémon foils each adorned with different characters, ranging from Pikachu to Mew. The idea behind this collaboration is to add an element of fun and excitement to unwrapping each chocolate piece. Each KISSES chocolate not only offers the classic melt-in-your-mouth milk chocolate taste but also the thrill of collecting all 151 Pokémon designs.

Ashley Reeb, Senior Associate Brand Manager at The Hershey Company, expressed the excitement of the partnership. "Our collaboration with Pokémon combines the timeless appeal of Hershey's Kisses chocolates with the joy of discovery and collecting — making it more than just a treat," she stated. This partnership promises not only a delightful experience for the palate but also sparks friendly competition and camaraderie among fans as they strive to gather each unique foil.

Collector's Experience


To elevate the experience, HERSHEY'S KISSES is introducing a limited-edition Collector's Case. This specially designed case, which is available on a first-come, first-served basis, allows fans to showcase their collection of KISSES chocolates proudly. By creating an account on Hersheyland.com/Pokemon, fans can secure one of these cases while supplies last. This case is not just a container; it’s a keepsake that enhances the joy of collecting, providing a way for fans to show off their unique finds and track their progress.

Go Digital


In a modern twist, the experience extends beyond the physical chocolates. HERSHEY'S has launched a digital platform where collectors can log in to track their Pokémon foil collections. This online space allows fans to monitor their progress, share achievements on social media, and unlock digital certificates for their accomplishments. Whether you are a seasoned Pokémon Trainer or a newcomer to the world of chocolate, this interactive element offers an exciting way to engage with the brand and celebrate each find.

HERSHEY'S KISSES Pokémon chocolates will be available in two package sizes: 10.1 oz and 34.1 oz, making them accessible to all fans nationwide. As these special-edition chocolates are expected to sell out quickly, eager chocolate collectors are encouraged to act fast to ensure they get their hands on this limited treat.

The Impact of HERSHEY'S


The Hershey Company has a rich history and deep commitment to its community and environment. With over 20,000 employees and a portfolio of more than 90 beloved brands, Hershey has made sweet moments a part of life for millions. Their reputation for quality and commitment to sustainability is underlying in every product they create.

By forging partnerships like this one with Pokémon, Hershey not only remains relevant in the ever-evolving confectionery market, but they also connect with fans of all generations. The nostalgia of Pokémon combined with the beloved taste of HERSHEY'S KISSES creates a unique product that appeals to both older fans and new generations.

For more updates, chocolate and Pokémon enthusiasts can follow HERSHEY'S on their Instagram. Don’t miss out on this unique collection that brings together two giants in their fields, creating an experience filled with sweetness, nostalgia, and the thrill of collection. Get ready to embark on this sweet journey!

About The Hershey Company: The Hershey Company is a leading global snacks company known for its iconic brands and commitment to a better world through sustainable practices. Explore more at thehersheycompany.com.

Topics Consumer Products & Retail)

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