#Japan #Tokyo #LUNDATTE #Cho ii Pants #Unisex Clothing

LUNDATTE's Groundbreaking 'Cho ii Pants' Expand to Unisex Designs

In a world where comfort transcends gender, LUNDATTE, a Tokyo-based company, is proud to announce its 'Cho ii Pants' and new leggings designed to protect the abdomen. Starting from May 21, 2026, the unique high-waisted boxer shorts and leggings will be available for pre-sale on Makuake, responding to the increased interest from female consumers.

The Rise of Gender-Neutral Apparel

With an estimated 12 million people (1 in 7 adults) suffering from abdominal discomfort, the need to protect this part of the body is being recognized as a lifestyle issue across all genders. Cho ii Pants are designed to keep the abdomen warm and supportive—resulting in a product that everyone can benefit from.

Given the rising demand for women's options, inquiries about women's styles have surged. Women looking for abdomen-covering garments often find limited choices that combine lightweight fabrics, stretchability, and fashionable elements.

As one user shared, “I could wear these pants throughout my pregnancy, and they fit perfectly from the early stages to the ninth month.”
This reflects an overarching perception that the need to protect the abdomen knows no boundaries of gender or life stages. LUNDATTE is responding to this realization by launching its unisex line.

Innovative Technology Behind 'Cho ii Pants' and 'Cho ii Leggings'

Both the Cho ii Pants and Cho ii Leggings feature a sophisticated design wherein the pieces are crafted using a singular knit structure rather than being sewn together. This unique method means that there are no seams or elastic waistband, fitting snugly yet comfortably without pressure on the abdomen.

This technology, held by only two domestic companies, took three years to develop through collaboration with a Japanese manufacturer with a 78-year history. The Cho ii Pants boast established intellectual property rights and have applied for a patent. Their unique design earned them the prestigious Grand Prize from the Japan Patent Attorneys Association in 2026.

Blending Sports and Everyday Use with New Leggings

Developed for those who enjoy running and other sports, Cho ii Leggings address the common runner's gut experienced during extended activity. Users have indicated the need to keep the abdomen warm while being active—whether for a long run or a day of travel.

The high-waisted structure combined with flexible design ensures that wearers can maintain a natural feel, reducing any restricting sensations. Whether for sports or casual wear, the core philosophy of protecting the abdomen remains integral.

Inspired by the Founder’s Family Experience

Founded in 2023, LUNDATTE aims to design lifestyle gear that addresses internal conditions with the philosophy that protecting the unseen abdomen supports daily performance. The idea arose from the founder's concern for his brother, who had a weaker abdomen. Recognizing the limited options for men seeking to protect their core from cold conditions, the high-waisted boxer shorts were conceptualized.

Following its launch, within just a month, LUNDATTE's Makuake project achieved a staggering 1920% funding rate, raising over 2.26 million yen. Within six months of general sales, over 600 pairs have sold.

Product Overview

Cho ii Pants

• - Sizes: M / L / LL
• - Colors: 5 colors, reversible design
• - Material: 51% nylon / 43% polyester / 6% spandex
• - Retail Price: ¥8,320 (tax included)

Cho ii Leggings

• - Sizes: M-L / L-LL
• - Colors: 1 color, front-back reversible
• - Material: 51% nylon / 43% polyester / 6% spandex
• - Retail Price: ¥15,300 (tax included)

Makuake Project Details

• - Period: May 21, 2026, 12:00 - August 2, 2026, 18:00
• - Pre-launch Price: Up to 33% OFF (from ¥5,574/unit)
• - Quantity: Approximately 300 sets available including 2-pair and 5-pair options

POPUP Event Information

• - Period: May 20, 2026 - June 21, 2026
• - Location: Bunkitsu Roppongi (6-1-20 Roppongi, Minato, Tokyo)
• - Talk Event: May 22, 2026, 19:00

LUNDATTE is committed to redefining the concept of protective innerwear, encouraging all individuals to embrace comfort derived from nurturing the body's needs at its core.