Dick Sullivan to Step Down as CEO of PGA TOUR Superstore After 15 Years of Leadership

Dick Sullivan Announces Retirement as CEO of PGA TOUR Superstore

After an impressive 15-year tenure, Dick Sullivan, the executive chairman and chief executive officer of PGA TOUR Superstore (PGATSS), has confirmed his decision to retire from his day-to-day role as CEO later this summer. Sullivan has played a vital role in transforming PGATSS into the largest specialty golf retailer worldwide since taking charge when the brand was only a ten-store operation acquired by Arthur M. Blank in 2010.

A global search for a successor is already underway, ensuring a smooth transition once Sullivan steps down. His legacy at PGATSS is one marked by remarkable growth and prosperity; under his guidance, the company has not only expanded to 76 stores across 28 states but has also achieved record revenues in fiscal 2024.

Sullivan’s impact can be seen through the successful strategic initiatives that have driven sales growth, reportedly more than 650 percent since he became CEO. Additionally, the retailer is poised for further expansion, with plans to open 16 new locations by the end of 2026, a testament to its robust market share and ongoing popularity.

Arthur M. Blank, owner and chairman of PGATSS, expressed deep gratitude for Sullivan's contributions, stating that his leadership has been a fundamental catalyst for the retailer's success over the years. Blank noted, “Dick has been a trusted leader, colleague, and friend for over three decades... his leadership of PGATSS has been a key catalyst for our success.”

Sullivan’s relationship with Blank dates back to the explosive growth of The Home Depot in the 1990s, where he held several senior roles, culminating in his position as the chief marketing officer. He later took on a leading marketing role with the Atlanta Falcons, an NFL team acquired by Blank in 2002, before successfully transitioning into his role at PGATSS when it was acquired in 2010.

With Sullivan’s retirement announcement, the company is at a significant juncture. The incoming CEO will inherit a financially vigorous company, nearing $1 billion in revenue, which is well-poised for future growth.

Reflecting on his time with PGATSS, Sullivan expressed heartfelt sentiments: “It has truly been the honor of a lifetime to be associated with Arthur Blank and the incredible businesses he has created and led.” His journey with Blank’s ventures spans over 33 years, and even after transitioning from the CEO role, Sullivan will remain dedicated as executive chairman and continue serving on the board of trustees for AMB Sports and Entertainment.

In addition to enhancing the retail operation, PGATSS is known for offering the same advanced technology and expert advice that PGA TOUR professionals enjoy, with an extensive assortment of golf equipment, apparel, and state-of-the-art facilities. Each store offers innovative features such as swing simulators and practice bays, emphasizing the brand’s commitment to elevating the golfing experience for enthusiasts.

As golf continues to thrive, Sullivan remains optimistic about the future of PGA TOUR Superstore, stating he's excited to remain connected to both the golf community and Blank’s businesses.

Thus, as Dick Sullivan steps back from his operational duties, his legacy will undoubtedly shape the future of PGA TOUR Superstore, continuing to establish it as a leader in the golf retail market for years to come.