Enhancing Advertising Integrity: PulsePoint Partners with HUMAN Security Against Fraud
In a significant move aimed at tackling the growing problem of digital ad fraud, PulsePoint has entered into a strategic partnership with HUMAN Security. This collaboration is poised to amplify the effectiveness of PulsePoint's advertising solutions, particularly in the healthcare sector, by integrating HUMAN’s robust security measures against invalid, non-human traffic (IVT).
The Challenge of Ad Fraud
The digital advertising landscape is fraught with challenges, and one of the most pressing issues is ad fraud. According to a study by Juniper Research, the financial implications of ad fraud are staggering, amounting to approximately $84 billion annually, with projections indicating that this figure could surge to $170 billion by 2028. For marketers in the health sector, the stakes are even higher; the consequences of inappropriate messaging due to IVT can lead to serious clinical miscommunication, affecting patient care and trust.
HUMAN Security brings to the table a comprehensive approach to fraud prevention. Highlights of their advanced solutions include pre-bid mitigation strategies that stop fraudulent impressions before they reach potential clients, as well as post-bid detection methods that analyze existing data to identify and eliminate fraudulent activities. This dual-layered approach ensures that advertising messages from PulsePoint consistently reach real, engaged human audiences.
PulsePoint's Strategy
Konrad Gerszke, Executive Vice President at Internet Brands, emphasized the necessity of a robust, evolving strategy to combat ad fraud. He mentioned, “There's no singular solution that can completely eradicate ad fraud. Rather, a multi-faceted strategy that incorporates partnership and technology is essential.” With HUMAN’s continuous adaptation and enhancement of their fraud detection technology, PulsePoint is well-equipped to remain at the forefront of this battle against evolving fraud tactics.
PulsePoint has made significant strides in the health technology sector, utilizing data-driven insights to enhance hospital and patient engagement. The integration of HUMAN's Ad Fraud Defense into their platform marks a critical step in further securing their advertising inventory across various channels including video, display ads, desktop, mobile, and connected TVs. This integration underlines PulsePoint’s commitment to not only protecting their own resources but also ensuring that healthcare professionals receive validated communication tools for effective outreach.
Industry Impact and Future Outlook
Rick Holtman, Senior Vice President of Sales Media Security at HUMAN, expressed his enthusiasm for the partnership, noting the healthcare vertical's unique demands. As cyber threats become increasingly sophisticated, it’s imperative that technology vendors align themselves with trusted fraud protection specialists like HUMAN. This alignment provides a safety net that not only safeguards digital transactions and communications but ensures advertisers maintain a credible relationship with their audience.
Leading healthcare media agency CMI Media Group's CTO, Oleg Korenfeld, echoed these sentiments. He stated, “Ad fraud is a top priority for advertisers, and we need strong, effective solutions in place.” CMI Media is committed to a comprehensive brand safety strategy and is optimistic about the long-term benefits of PulsePoint’s partnership with HUMAN Security.
PulsePoint and HUMAN - A Collaboration for Trust
In summary, the collaboration between PulsePoint and HUMAN Security represents a significant advancement in the ongoing effort to combat digital ad fraud. By harnessing cutting-edge technology and an integrated approach to fraud detection, this partnership not only enhances the advertising landscape for healthcare marketers but also elevates trust and reliability for patients and healthcare providers alike. As the digitization of healthcare continues, maintaining the integrity of advertising will be paramount, and partnerships like this play a crucial role in shaping a safer, more effective digital ecosystem.
For more insights about PulsePoint and their initiatives, visit www.pulsepoint.com. Likewise, to learn more about HUMAN Security and their innovative solutions, check out www.humansecurity.com.
The Challenge of Ad Fraud
The digital advertising landscape is fraught with challenges, and one of the most pressing issues is ad fraud. According to a study by Juniper Research, the financial implications of ad fraud are staggering, amounting to approximately $84 billion annually, with projections indicating that this figure could surge to $170 billion by 2028. For marketers in the health sector, the stakes are even higher; the consequences of inappropriate messaging due to IVT can lead to serious clinical miscommunication, affecting patient care and trust.
HUMAN Security brings to the table a comprehensive approach to fraud prevention. Highlights of their advanced solutions include pre-bid mitigation strategies that stop fraudulent impressions before they reach potential clients, as well as post-bid detection methods that analyze existing data to identify and eliminate fraudulent activities. This dual-layered approach ensures that advertising messages from PulsePoint consistently reach real, engaged human audiences.
PulsePoint's Strategy
Konrad Gerszke, Executive Vice President at Internet Brands, emphasized the necessity of a robust, evolving strategy to combat ad fraud. He mentioned, “There's no singular solution that can completely eradicate ad fraud. Rather, a multi-faceted strategy that incorporates partnership and technology is essential.” With HUMAN’s continuous adaptation and enhancement of their fraud detection technology, PulsePoint is well-equipped to remain at the forefront of this battle against evolving fraud tactics.
PulsePoint has made significant strides in the health technology sector, utilizing data-driven insights to enhance hospital and patient engagement. The integration of HUMAN's Ad Fraud Defense into their platform marks a critical step in further securing their advertising inventory across various channels including video, display ads, desktop, mobile, and connected TVs. This integration underlines PulsePoint’s commitment to not only protecting their own resources but also ensuring that healthcare professionals receive validated communication tools for effective outreach.
Industry Impact and Future Outlook
Rick Holtman, Senior Vice President of Sales Media Security at HUMAN, expressed his enthusiasm for the partnership, noting the healthcare vertical's unique demands. As cyber threats become increasingly sophisticated, it’s imperative that technology vendors align themselves with trusted fraud protection specialists like HUMAN. This alignment provides a safety net that not only safeguards digital transactions and communications but ensures advertisers maintain a credible relationship with their audience.
Leading healthcare media agency CMI Media Group's CTO, Oleg Korenfeld, echoed these sentiments. He stated, “Ad fraud is a top priority for advertisers, and we need strong, effective solutions in place.” CMI Media is committed to a comprehensive brand safety strategy and is optimistic about the long-term benefits of PulsePoint’s partnership with HUMAN Security.
PulsePoint and HUMAN - A Collaboration for Trust
In summary, the collaboration between PulsePoint and HUMAN Security represents a significant advancement in the ongoing effort to combat digital ad fraud. By harnessing cutting-edge technology and an integrated approach to fraud detection, this partnership not only enhances the advertising landscape for healthcare marketers but also elevates trust and reliability for patients and healthcare providers alike. As the digitization of healthcare continues, maintaining the integrity of advertising will be paramount, and partnerships like this play a crucial role in shaping a safer, more effective digital ecosystem.
For more insights about PulsePoint and their initiatives, visit www.pulsepoint.com. Likewise, to learn more about HUMAN Security and their innovative solutions, check out www.humansecurity.com.
Topics Business Technology）
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