#United States #San Antonio #Pati Jinich #La Costeña® #Vilore Foods

Vilore Foods Launches the La Costeña® Tastemakers Challenge

Vilore Foods has announced an innovative initiative known as the La Costeña® Tastemakers Challenge, hosted by the renowned celebrity chef Pati Jinich. This exciting campaign aims to celebrate and amplify the culinary creativity of food enthusiasts across the United States, inviting them to showcase their unique recipes featuring La Costeña® products.

The Challenge Unveiled

The Tastemakers Challenge is a competition designed to empower home chefs and aspiring food content creators. It offers an excellent platform for participants to demonstrate their culinary skills using authentic Mexican ingredients, such as beans, peppers, and salsas, which La Costeña® is celebrated for. Entries will be evaluated based on creativity, flavor, and the adept use of La Costeña® products.

Edgar R. Vargas, the Director of Growth and Brand Development for Vilore Foods, expressed excitement regarding the challenge. He emphasized the commitment to nurture the next generation of culinary stars, stating, "The Tastemakers Challenge is about supporting and building the next generation of food content creators who are as passionate about flavor and creativity as we are."

How to Participate

To enter the competition, food lovers can create their recipe videos and share them on Instagram as a Reel, tagging @_mexicorico and using the hashtag #TastemakersChallenge. This provides an approachable way for budding chefs to join the ranks of food influencers and gain recognition for their unique interpretations of traditional Mexican flavors.

Prizes and Recognition

Every two weeks, three winners will be selected to advance to the next round, edging closer to the title of Ultimate Tastemaker. The grand prize includes $5,000 worth of premium content creation gear, alongside a unique opportunity to collaborate with Chef Pati Jinich in a virtual cooking segment. Additionally, standout entries will be showcased on La Costeña®'s Instagram, incentivizing creativity and expanding participants' visibility.

Moreover, every bi-weekly winner can win up to $1,500 worth of professional-grade equipment, including cameras, tripods, and high-quality kitchenware, allowing them to upgrade their culinary setups and enhance their skills.

• - Key Dates for the Challenge:

- Round 1 Winners: June 4
- Round 2 Winners: June 18
- Round 3 Winners: July 2
- Round 4 Winners: July 16
- Ultimate Tastemaker Announcement: July 30

This challenge not only seeks to find the next culinary icon but also aims to uplift the voices of rising culinary creators. La Costeña® stands ready to support these innovators by offering prizes that include essential tools for food storytelling and culinary excellence.

About Vilore Foods

Founded in 1982, Vilore Foods has positioned itself as a leading entity in the global food market, dedicated to the importation and distribution of culturally relevant consumer products. With a solid lineup of Hispanic brands, including La Costeña®, Jumex®, and more, Vilore Foods emphasizes quality and heritage in its offerings. The company aims to bring beloved Hispanic brands to a contemporary, diverse audience, aligning with modern consumer tastes.

For more information about the La Costeña® Tastemakers Challenge, including the complete terms and conditions, interested participants should visit www.tastemakerchallenge.com.

About La Costeña®

La Costeña®, a beloved name in Mexican cuisine since its inception in 1923, began with a small grocery store and has grown into a household name, known for its vibrant flavors and quality ingredients. Through innovation in packaging and commitment to food safety standards, La Costeña® continues to be a favorite among home cooks and chefs alike. To learn more about the history and products of La Costeña®, visit www.lacostena.com.