#Japan #Tokyo #IN MIST #Incubate Harbor #Tsutaya Books

IN MIST Pop-Up Event at Daikanyama Tsutaya

From July 14 to August 5, IN MIST, a revolutionary supplement brand, is hosting an exclusive pop-up event at Daikanyama Tsutaya. This initiative by the Tokyo-based company, Incubate Harbor, allows visitors to experience and taste the innovative mist supplements that blend seamlessly into modern lifestyles.

Embracing a Healthier Summer

As summer unfolds, many people find themselves busy with travel and outdoor activities, making it easy to neglect health and beauty routines. Amidst the chaos of hot days and packed schedules, it can often be hard to maintain personal wellness. Recognizing this, IN MIST adapts to today's trends by offering a self-care solution that is easy to incorporate into daily life, moving away from conventional supplements to a more accessible form.

The Convenience of IN MIST

IN MIST presents a unique way to consume essential vitamins and minerals without the need for water — just a simple spray delivers a burst of nutrition. Perfect for anyone on the go, you can easily carry these mists in your bag for a quick pick-me-up at work, during outings, or when traveling. With just one push, IN MIST makes it possible to sustain your nutrition effortlessly in fast-paced scenarios. This summer, the Daikanyama Tsutaya pop-up allows visitors to experience the lightness of the IN MIST lifestyle directly.

The Brand's Background

Developed from an internal venture at Suntory, IN MIST revolutionizes how we think about nutrition delivery. With many struggling to swallow pills or oftentimes forgetting to take them, this innovative mist supplement aims to change the perception of vitamins and enrich lives without the hassle. Its development was inspired by the voices of those who wished to prioritize their health but found traditional forms of supplements challenging.

The distinctiveness of IN MIST has not gone unnoticed. The product was recognized at the "Mintel Most Innovative 2026" awards organized by global market research firm Mintel for the food and beverage sector in the Asia region. Furthermore, it also earned the Good Design Award in 2023, celebrated for its functionality and design—qualities that make it a staple in everyday life.

Where to Find IN MIST

Consumers can purchase IN MIST through various platforms including:

• - Official EC website
• - Tsuya-ya Books and other selected retail outlets
• - Online shops such as Loft and Beauty clinics

Currently available in multiple stores, IN MIST can also be found in over 50 locations nationwide, including:

• - Hands
• - Loft
• - Tsutaya Gadgets
• - Some pharmacies like Welcia

About Incubate Harbor

Founded in March 2024, Incubate Harbor is committed to supporting the establishment of new internal business ventures, strategic planning, and facilitating workshops to spark new business ideas. The company is headquartered at:

Incubate Harbor Co., Ltd.
3-3-1 Marunouchi, Chiyoda-ku, Tokyo
SAAI 1F, New Tokyo Building

For inquiries, feel free to reach out to:
Contact: Ryozo Kawagishi
Email: [email protected]

In partnership with Zero One Booster, you can also contact:
Public Relations: N. Mitani
Email: [email protected]

This summer, don’t miss the chance to discover a new approach to nutrition at the IN MIST pop-up in Daikanyama Tsutaya! Enjoy the thrill of a fresh and easy health boost with every spray.