Kao's Success 24 Takes Over Popular Saunas Along Chuo Line!

Kao's Success 24 Takes Over Popular Saunas Along Chuo Line

Kao Corporation, known for its innovative personal care products, is set to launch an exciting campaign named Success 24 Sauna Hopping, which will run from September 1 to October 31, 2025. This event marks a unique collaboration with HIDANE Co., Ltd., a prominent operator of Japan's largest sauna media, Sauna Collection, ensuring an engaging experience that merges personal grooming with wellness through sauna culture.

The Success 24 Sauna Hopping Campaign

The campaign allows young men to experience the Success 24 Shampoo and Conditioner, specifically designed for scalp care. Participants can choose between two different types of treatments—Fresh Feel and Moist Feel—each available in the bathing areas of three renowned sauna facilities along the Chuo Line:
1. FLOBA: A spacious bathing facility known for its variety of amenities.
2. MONSTER WORK & SAUNA: Featuring one of the largest sauna rooms in the world.
3. ROOFTOP: Offering a unique outdoor bathing experience with a rooftop relaxation space.

These facilities have been selected for their popularity and distinctive features, making them ideal venues for the Success 24 campaign. Customers are invited to discover how head care treatments enhance their sauna experiences before and after bathing, promoting both freshness and relaxation.

Transformation of FLOBA

In addition to product samples, FLOBA will fully embrace the campaign by transforming its bathing space with decorations inspired by the Success 24 fragrance. This includes thematic installations, such as Success 24's Bath, which visitors can experience weekly. The entire atmosphere of the facility will radiate the unique essence of the product, offering a complete sensory experience.

Engaging Customers Through Rewards

The Sauna Hopping initiative incentivizes participation through a point-collecting system. Visitors can earn points by scanning QR codes located in the participating saunas. The more facilities a customer visits, the greater the rewards they can accumulate. The prize list is enticing:

- W Complete Prize: Success 24 sauna hat.
- Complete Prize: One-day free passes for all three facilities.
- Hopping Prize: Free Success 24 shampoo and conditioner.

Bonus rewards are also available based on visits to a single location, such as sauna hats and MOKU towels from various facilities. It’s a gamified experience designed to encourage customers to explore multiple saunas, turning relaxation into a rewarding challenge.

About HIDANE and the Sauna Collection

Managed by a dynamic duo, Kanta Yamamoto and Sho Suzuki, HIDANE Co., Ltd. is a key player in the sauna industry. With an impressive following of 129,000 on Instagram as of September 2025, Sauna Collection serves as a powerful platform for marketing sauna-related products and services. HIDANE is constantly looking for collaborations and marketing support inquiries from sauna operators and companies looking to promote their products in this growing market.

For those interested in getting involved with this unique campaign or seeking marketing assistance, you can reach out directly to Sho Suzuki at [email protected].

Company Details

HIDANE Co., Ltd. was established in August 2023 and operates out of Minato Mirai, Yokohama. As a company focused on media, marketing support, and sauna facility operations, they are keen to establish significant partnerships within this thriving sector.

For more information about HIDANE and their offerings, visit HIDANE website.