#Japan #Tokyo #smart homes #AI Homes #SSK

Smart Home Insights: Transforming Lives and Business

On September 30, 2026, a pivotal seminar titled "How the Evolution of Smart Homes is Transforming Living and Business Dynamics" will be held, featuring esteemed speakers including Ms. Hiromiko Watanabe from Looop, Mr. Kaoru Komatsuda from ACCESS, Ms. Yuka Taniguchi from Dentsu, and Mr. Fumimasa Shinkai from X-HEMISTRY. This event aims to delve into the advancements in smart home technology and its implications for both personal lifestyles and business operations.

The seminar will take place at the Kioi Forum in Chiyoda, Tokyo, from 1 PM to 4 PM, with options for both in-person attendance and live streaming via Zoom. Additionally, an archive of the event will be available for two weeks, allowing attendees to revisit the discussions at their convenience.

Key Topics of Discussion

The seminar will cover four major lectures, each addressing crucial aspects of the smart home ecosystem:

1. Understanding Smart Homes from an Energy Perspective

Ms. Hiromiko Watanabe, Head of Strategy at Looop, will focus on the current landscape of smart homes through an energy lens. With the burgeoning adoption of renewable energy and escalating electricity prices, the spotlight on smart homes is brighter than ever. This talk will encompass the latest trends in policies, demand response, energy management services, and the practicalities and challenges of data utilization. Ms. Watanabe will also explore the potential for cross-industry collaboration through customer interaction within the electric retail sector.

Discussion Points:

• - The changing energy landscape surrounding smart homes and its societal implications
• - Current policies and trends in decentralized resources
• - Insights on demand response (DR) and virtual power plant (VPP) services
• - Utilization of smart homes through customer interaction in electric retail and cross-industry collaboration

2. The Future of Smart Homes Determined by Building Infrastructure

Mr. Kaoru Komatsuda from ACCESS will discuss how a building's digital transformation (DX) influences smart home evolution. He will argue that the sophistication of smart homes depends not solely on individual devices but on the infrastructural readiness of energy, communication, and data capabilities within buildings. The talk will elaborate on the shift from traditional sales models to continuous engagement within the building and equipment sectors.

Discussion Points:

• - Why smart home functionality transcends mere device efficiency
• - The issues arising from a proliferation of individual services
• - Transitioning from a one-off sale culture to ongoing engagement
• - The role of open standards and affordable IoT in transforming industry structures

3. Unpacking 24/360 Living with the HAUS UPDATA Project

Ms. Yuka Taniguchi, Senior Planner at Dentsu, will introduce the co-creative project known as HAUS UPDATA, which aims to visualize real-life contexts by combining behavioral and attitudinal data. This session will explore the project's insights and how they can inform future living scenarios and next-generation marketing strategies in the smart home realm.

Discussion Points:

• - Overview of HAUS UPDATA as a 24-hour, 360-degree living model
• - New insights about consumers through lifestyle behavior data
• - Potential for next-gen marketing and customer experiences stemming from smart homes

4. Panel Discussion: Bridging Technologies for the AI Home Era

The final segment will feature a panel discussion led by Mr. Fumimasa Shinkai, inviting the aforementioned speakers to explore how emerging standards and technologies are driving the AI Home era forward. The dialogue will address how various layers of energy, infrastructure, and lifestyle data are beginning to interconnect, shaping a holistic approach to smart living while facilitating cross-industry innovations.

As standardizations advance, the cost of connectivity is decreasing significantly, allowing homes to be treated as integrated systems rather than isolated components. The integration of generative AI into residential spaces is set to transform homes from mere tools into intelligent systems that respond to user intentions.

This seminar is an invaluable opportunity for anyone interested in the future of smart homes and their broader impact on lifestyle and business practices.

Contact Information:
For further inquiries, please contact the New Social System Research Institute at the address provided:
- SSK Institute, 2-6-2 Nishishinbashi, Minato-ku, Tokyo 105-0003
- Email: [email protected]
- Phone: 03-5532-8850

About SSK:
Founded in December 1996, the SSK Institute is dedicated to providing high-level business seminars focusing on various industries, helping organizations navigate the complexities of the modern business landscape.