Simon® Launches Simon+™: Revolutionizing Loyalty for Retail Shoppers

Simon® Launches Simon+™: A New Era of Loyalty Programs

Simon®, a leading real estate investment trust, has announced the debut of Simon+™, an innovative loyalty program designed to connect retailers and shoppers seamlessly. Launched on November 12, 2025, Simon+™ aims to meet the demands of today’s omnichannel shoppers, offering them a myriad of cash-back rewards, points, and exclusive perks at Simon Malls® and Premium Outlets® as well as online through ShopSimon.com™ and the ShopSimon app.

Meeting the Needs of Modern Shoppers

Simon+ is crafted specifically for individuals who shop in physical stores and online. This unique program allows members to earn cash back and points for qualifying purchases made in-store or online, providing myriad rewards that enhance the shopping experience. Some of the perks include exclusive offers, negotiated discounts, and unique experiences such as valet parking and holiday photo opportunities with Santa.

Lee Sterling, Chief Marketing Officer of Simon, expressed enthusiasm regarding the launch. He remarked, "Simon+ is the future of shopping rewards – and there's truly nothing else like it." The program aims to enhance how customers engage with both physical stores and online shopping portals.

Seamless Integration with Retailers

With over 500 retailers already on board, including renowned brands such as Adidas, HM, JD Sports, and Warby Parker, Simon+ is positioned to enhance existing loyalty initiatives. Participating retailers can maximize their visibility among high-intent shoppers by enjoying no additional costs. The program drives both traffic and conversion rates, facilitating increased sales across both online and in-store avenues.

In an age where consumers frequently transition between online and brick-and-mortar shopping, Simon+ serves to streamline this experience, integrating closely with Simon's other digital platforms like ShopSimon.com and Simon Search®, which enables users to search through a vast array of products available both in-store and online.

Data Insights and Future Developments

Simon+ isn't just about rewards; it's also a powerful tool for retailers to gather invaluable data about consumer behaviors. The program offers analytics that can help brands optimize their marketing strategies moving forward. Furthermore, Simon anticipates continually evolving Simon+ by introducing new features and insights garnered from shopper feedback, further tailoring the program to meet evolving retail landscapes.

Users of Simon+ will benefit from an easy-to-use dashboard that allows them to track points and rewards, upload receipts, link credit cards for additional points, and activate cash-back options both in-store and online. This program replaces previous loyalty initiatives like Mall Insider®, VIP Shopper Club®, and ShopSimon™ Rewards, building on Simon's ongoing commitment to provide immersive customer experiences.

A Competitive Edge in Retail Innovation

With Simon's vast reach, including over 200 retail destinations and more than 150 million visitors to its websites annually, Simon+ is set to redefine loyalty programs across the retail sector. The initiative not only facilitates deeper engagement with consumers but also reaffirms Simon's leadership in omnichannel loyalty innovation.

In conclusion, Simon+™ represents a significant step towards integrating customer engagement with innovative shopping experiences, benefitting both retailers and consumers alike. As the program evolves, it promises to remain at the forefront of retail loyalty, adapting to meet the diverse needs of today’s shopping landscape.