#Japan #Osaka #Yakitori #Mab #B Series

Introducing the B Series Franchise Model

In a bold step for the food and beverage franchising industry, {
"0": "Mab", // replace with your organization's name
"1": "is launching the B Series, a new investment-based franchise model aimed at providing a fully hands-off management experience for owners of yakitori establishments."
}

Founded in Kobe, Hyogo Prefecture, Mab specializes in assisting restaurant owners with installation, opening, and operational support tailored specifically for the food industry. Under the leadership of CEO Kenma Son, Mab aims to change the tide of the restaurant business, especially as the industry faces a concerning 70% closure rate within three years due to mismanagement and lack of operational knowledge.

With proven results from their flagship location, "Shinfukushima Yakitori B3" in Osaka, which achieved a remarkable average monthly sales of around 5 million yen despite its small size, the B Series has been designed to enhance the restaurant's profitability and scalability through a unique amalgamation of construction, operations, and data-driven design.

What is the B Series?

The "B" in B Series stands for "Base," symbolizing three critical foundations that this franchise aims to establish:

1. Business Base - A solid foundation for business growth.
2. Beloved Base - A hub loved by customers and the community.
3. Prosperity Base - The cornerstone for local economic prosperity.

This franchise model distinguishes itself from traditional chains by allowing owners to adapt the restaurant's atmosphere and offerings based on the unique character of their chosen location and personal vision, all while maintaining the core elements that define the brand.

Key Features of the B Series

Complete Hands-Off Management

Traditionally, franchisees are responsible for hiring and managing staff within their establishments. However, the B Series introduces a model where the franchise headquarters takes on full operational management duties, from staffing to daily operations. This groundbreaking feature allows restaurant owners to maintain ownership without the burden of day-to-day management.

Quality Construction at an Affordable Cost

Mab's deep expertise in restaurant-specific construction allows for unmatched quality and competitive pricing. This streamlined process enables owners to open their businesses with minimal hassle and at a lower cost than typical franchise options.

Flexible Customization Options

Unlike conventional franchise models that impose rigid guidelines, the B Series offers a flexible framework that allows owners to tailor their restaurants according to their vision and local market needs. This customization encompasses five key elements: cuisine, beverages, customer experience, storytelling, and pricing—providing a blend of consistency and individuality.

Proven Success with B3

Located in Osaka's Shinfukushima area, the B3 location has achieved impressive growth, with a 160% increase in visitors and a 170% bump in revenue in its first year. This success is attributed to strategic branding efforts, partnerships with influencers, and strong media relations which maximized initial sales momentum.

The franchise has solidified its brand identity through meticulous attention to interior design, operational logistics, and customer experience standards.

Two Business Models to Choose From

Mab offers two primary models for franchise ownership:
1. Full Delegation Model: In this model, franchisees can focus solely on ownership and decision-making while the franchise headquarters manages all aspects of business operations, from pre-opening to daily management.

2. Franchisee Employment Model: In this arrangement, franchisee-owners hire their staff, while the franchise headquarters provides support in standardization, auditing, and improvement strategies.

Investment costs vary based on location, starting from approximately 15 million yen (inclusive of franchise fees), with a potential return on investment within just two years. This model anticipates an EBITDA margin of 10% or more, ensuring the cash flow remains steady following the initial investment.

Expansion Plans

As part of its growth strategy, Mab has commenced recruiting franchise owners with plans to expand to a total of 30 locations by October 2027. Interested individuals are encouraged to engage via the dedicated contact form or to attend personal consultation sessions for business planning and financing support.

The first franchise outlet, dubbed "B4," is scheduled to make its debut in March 2026, maintaining the established quality standards of the B3 while adapting to the local nuances of its new environment.

Conclusion

Mab is redefining the investment and franchise landscape, providing franchise owners with the luxury of owning a high-quality restaurant without the complexities of daily management. Through collaboration and a shared vision for success, Mab aims to pave the way for thriving food businesses across Japan.

Contact Information
For inquiries and to learn more about joining the B Series, please visit our service site or reach out via our official Instagram.
Website: Mab Inc.
Instagram: Mab Official
Contact: [email protected]
Phone: 090-8509-9986

About Mab Inc.

Founded: November 1, 2022
Headquarters: 5-3-17 Uozaki Kitamachi, Higashinada Ward, Kobe, Hyogo
Tokyo Branch: 3-6-2 Nakameguro, Meguro Ward, Tokyo
CEO: Kenma Son