#Sustainability #United States #New York #Sol de Janeiro #B Corp

Sol de Janeiro Achieves B Corp™ Certification

In a significant milestone for the global beauty brand, Sol de Janeiro has officially earned the prestigious B Corp™ Certification. This accomplishment aligns with the company’s ongoing commitment to fostering responsible growth, placing strong emphasis on social and environmental performance. The announcement was made during Climate Week NYC, a time when businesses are encouraged to reflect on their responsibilities towards the planet.

Sol de Janeiro is celebrated for its innovative approach to body care and fragrances, having transformed the fragrance mist into a cultural phenomenon since its inception in 2015. The achievement of B Corp certification reflects the company’s dedication to ethical business practices, as it joins a community of like-minded organizations that share a common goal of enhancing social and environmental accountability.

Jordan Saxemard, the CEO of Sol de Janeiro, expressed pride in this significant achievement, stating, "Achieving B Corp Certification is a meaningful milestone for Sol de Janeiro and a testament to the work happening across our entire organization." He highlighted how the brand prioritizes growth while adhering to its core values and mission. This certification not only honors Sol de Janeiro’s achievements but also provides a framework for continuous improvement and innovation in social and environmental aspects.

The certification process involved rigorous assessments under Version 1.6 of B Lab’s B Impact Assessment, gauging various factors including employee engagement, diversity and inclusion, and other governance practices. Sol de Janeiro showcased remarkable strengths particularly in its people-centric initiatives, which correlate with its organizational culture of promoting inclusivity and engagement.

João Campos, Manager of Large Company Growth at B Lab U.S. & Canada, noted, "We are thrilled to welcome Sol de Janeiro to the B Corp community. As a global beauty company with a strong connection to its consumers and community, Sol de Janeiro has the opportunity to show how purpose can be infused across their business practices."

This accomplishment marks not only an achievement for the brand but also aligns it with the greater goals of social responsibility, sustainable growth, and positive impact in the community. The leadership team took part in high-profile discussions during Climate Week NYC, engaging with UN leaders and other global business representatives about responsible practices and sustainability efforts.

In addition to enhancing its internal practices, Sol de Janeiro also operates the Sol de Janeiro Foundation, which aims to empower communities through initiatives focused on biodiversity regeneration and the upliftment of young women. Launched in 2024, the Foundation has prioritized supporting organizations working on long-term sustainability projects, including efforts to protect Brazil’s Atlantic and Amazon Rainforests and provide access to education and clean water for young women worldwide.

For Sol de Janeiro, obtaining B Corp certification is viewed as a beginning rather than an end. It symbolizes a commitment to the continuous journey of improvement and a promise that as the brand experiences growth, its positive impact will likewise expand in line with its objectives of enhancing community welfare and environmental sustainability.

With its commitment to exceptional beauty products that are rooted in positive social values, Sol de Janeiro is not only redefining beauty standards but also leading by example in the industry. As the brand continues on its journey, it's poised to inspire meaningful changes in the beauty sector and beyond.