#Japan #Musashino #Matsuya Foods #Hokkaido Salmon #Breakfast Rice Bowl

Matsuya's New Breakfast Delight

Starting January 14, 2026, Matsuya Foods, headquartered in Musashino City, Tokyo, will launch an inviting new breakfast menu item: the "Hokkaido Salmon Flaked Egg Rice Bowl." Available every morning from 5 AM to 11 AM at participating locations (excluding Okinawa), this dish promises to elevate your breakfast experience.

Matsuya has always been known for its delicious rice bowls, and this new addition is no exception. The dish highlights the savory flavor of Hokkaido salmon, beautifully blended with the creaminess of egg. The quality of the ingredients shines through in every bite, offering a simple yet satisfying Japanese-style meal.

A Perfect Blend of Flavors

The Hokkaido salmon is carefully flaked to ensure that it retains its mouthwatering taste. Each rice bowl is served over fluffy cooked rice, creating the perfect canvas for the salmon. Adding egg takes this dish to the next level, with options for either a raw egg or a soft-boiled egg. The marriage of the salmon's slight saltiness and the gentle richness of the egg creates a gourmet experience that is wonderful to start your day with.

To complement your meal, Matsuya allows you to choose from a variety of small sides, further enhancing your breakfast experience. You can select from a mini size of their classic beef dish, natto (fermented soybeans), tororo (grated yam), or cold tofu. This flexibility caters to different tastes and preferences, ensuring that everyone can find their favorite way to enjoy the new breakfast offering.

Menu Details and Pricing

Here are the available options and their prices:

• - Hokkaido Salmon Flaked Egg Rice Bowl with Mini Beef: ¥480
• - Hokkaido Salmon Flaked Egg Rice Bowl with Natto: ¥480
• - Hokkaido Salmon Flaked Egg Rice Bowl with Tororo: ¥480
• - Hokkaido Salmon Flaked Egg Rice Bowl with Cold Tofu: ¥480
• - Single Hokkaido Salmon Flake: ¥130 (available all day)

All prices include tax, and guests can enjoy this exclusive breakfast menu until 11 AM. The single Hokkaido salmon flake option is available for takeout throughout the day, providing a convenient way to enjoy this tasty treat any time.

Promotions and More

Aside from the new menu launch, Matsuya Foods invites customers to take advantage of various promotions and deals available through their official app. You can check out special coupons, schedule pre-orders via 'Matsubento Net', and explore a variety of enticing offers. More details can be found on their official site at Matsuya Foods Mobile.

Additionally, Matsuya has embraced cashless payments for a smoother transaction experience, allowing customers to enjoy the benefits of rewards through points back. Learn more about these payment options at Matsuya QR Payment.

For those looking for more local promotions, including free rice refills at select locations, visit Matsuya Campaign Information.

Stay connected with Matsuya via their official X (formerly Twitter) account @matsuya_foods for updates on new menu items, community events, and other delicious offerings from Matsuya Foods.

With this wonderful new breakfast menu, Matsuya continues to innovate while staying true to its tradition of quality and taste. Be sure to mark your calendar for January 14, 2026, and treat yourself to a delightful start to your day!