See's Candies Celebrates DOGust with New Fundraising Campaign for Shelter Dogs

See's Candies Brings Joy to Shelter Dogs This DOGust



In a heartwarming initiative for the third consecutive year, See's Candies is making a difference for shelter dogs this August, coinciding with DOGust, the universally recognized birthday month for shelter animals. Partnering with the 15/10 Foundation, See's Candies will launch a campaign aiming to raise awareness and funds to support dogs in need of loving homes and medical care.

Supporting Dogs at Risk of Being Overlooked



Pat Egan, President and CEO of See's Candies, shared, "Our mission is 'We bring Joy.' Dogs bring joy, and adopting dogs gives joy. Therefore, partnering to support adopting dogs was an obvious choice." This mission is at the heart of See’s involvement with DOGust, as their efforts focus on helping animals that might not otherwise receive the necessary medical attention due to their special needs.

Starting from August 1, See's Candies will be launching a series of unique treats and festive packaging to spread joy while raising funds for shelter dogs. A portion of the proceeds from specially designed one-pound boxes of chocolates and nuts will go directly to the 15/10 Foundation. This collaborative initiative aims to cover essential medical expenses for all dogs sponsored by the foundation.

A Celebration of Love and Hope



Egan's passion for animal welfare is echoed through See's longstanding commitment to animal rescue efforts. Having volunteered at local shelters, he understands the impact of giving dogs a second chance at life. "There's nothing more rewarding than seeing a pet—who was once overlooked—discover the loving home they have dreamed about," he added.

The homage to DOGust will not only bring new products but also limited-edition items specifically created to let customers share joy with their own furry friends. From August 1 onwards, dog lovers can purchase the new plush "Doggie-ettes" squeaky toys, styled after See's classic Toffee-ettes® tin. For only $6, customers can acquire these adorable toys with the purchase of certain candy boxes, or they can buy the toy separately for $12.

Community Engagement and Impact



With the intention of fostering community spirit, See's encourages customers visiting their stores with pets to receive a complimentary dog biscuit. As an added incentive, customers who share photos of their pups on social media with tags @seescandies and @1510foundation can enter for the chance to win a giveaway bundle, further building awareness of DOGust and the cause behind it.

By following the transformation stories of shelter dogs like Jennie, Beau, and Kam on social media, the campaign will allow supporters to witness the positive change their contributions can create.

About See's Candies and the 15/10 Foundation



Founded in 1921, See's Candies is known for high-quality chocolates and superb customer service, coming a long way from a single shop to more than 250 across the USA. On the other hand, the 15/10 Foundation works closely with rescue organizations to support dogs facing medical challenges. By fundraising and offering sponsorships, they ensure vulnerable dogs receive the medical care required to thrive, contributing significantly to animal welfare.

This DOGust, with chocolate confections and community spirit, See's Candies is not just celebrating shelter dogs; they are inviting everyone to share in the joy of giving, proving that each piece of chocolate can lead to a smile—on a human and a dog's face alike.

Topics Consumer Products & Retail)

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