#Japan #Kawasaki #Organic Ingredients #Scone Specialty Store #Kawasaki Area

Celebrating the Arrival of "iro" in Kawasaki

The popular scone specialty store "iro" from Yokohama has opened its doors at Marui Family Mizonokuchi, marking its first venture into the Kawasaki area. Located on the first floor, this establishment proudly embraces the concept of providing delicious treats that can be enjoyed with peace of mind, making it a delightful addition to local sweet offerings.

About Scone Specialty Store "iro"

Founded in 2023 in Tobe, Yokohama, "iro" has quickly gained a reputation for its unique take on scones. Eschewing traditional ingredients such as eggs, dairy, butter, and white sugar, the store focuses on using organic and health-conscious materials. Each scone is baked with care, resulting in a moist texture that upends preconceived notions of scone dryness.

The vibrant aesthetics and delightful flavors cater to a wide range of occasions, from personal treats to charming gifts, ensuring that everyone can indulge in a little sweetness.

Marui Family Mizonokuchi aims to enhance the daily lives of its customers by introducing enjoyable and novel shopping experiences. Through the opening of "iro," the store looks forward to offering high-quality, flavorful scones that elevate the local confectionery landscape.

Exclusive Fall Flavors to Savor

To celebrate the autumn season, "iro" has introduced a variety of limited edition scones featuring seasonal flavors:

• - Sweet Potato and Butter Sandwich - ¥600 (tax included)

Made with a homemade sweet potato paste and butter, enveloped in a moist scone, this treat showcases the gentle sweetness of sweet potatoes—an ideal indulgence for September.

• - Earl Grey with Domestic Shine Muscat Tart - ¥620 (tax included)

This delightful scone pairs fragrant Earl Grey with cream and crisp Shine Muscat grapes, offering a refined tea experience paired with fresh fruit flavors.

• - Baked Sweet Potato Honey Butter Scone - ¥490 (tax included)

Featuring sweet potato blended into the dough and drizzled with honey butter, this scone beautifully balances the roasted sweet potato's natural sweetness with gentle honey flavors.

• - Pumpkin Crème Brûlée Scone - ¥490 (tax included)

Encased in a caramelized pumpkin dough, this offering captures the essence of autumn with its natural sweetness and delightful crunch.

• - Hojicha Latte Scone - ¥470 (tax included)

Enrobed in white chocolate, this scone delivers the rich aroma of roasted Hojicha, providing a comforting sweet reminiscent of your favorite beverage.

Special Opening Promotion

To celebrate its grand opening, from September 16 to September 23, "iro" is offering two popular scone sets at exclusive prices:

• - iro Popular Scone Box (30 sets per day)

Regular price: ¥2,660 (tax included)
Special opening price: ¥2,400 (tax included)

• - iro Popular Scone 3-Piece Set (30 sets per day)

Regular price: ¥1,190 (tax included)
Special opening price: ¥1,000 (tax included)

Store Information

• - Store Name: Scone Specialty Store "iro" Marui Family Mizonokuchi
• - Opening Date: September 16, 2026
• - Location: Marui Family Mizonokuchi 1F
• - Operating Hours: 10:30 AM – 8:00 PM

Visit the official website of "iro" here, and check out their online shop here. For more information on Marui Family Mizonokuchi, visit their site here.

Join us at the new scone haven that is set to bring joy and flavor to the Kawasaki area!