CES Unveiled Europe: Showcasing Innovation in Amsterdam This Fall
The Consumer Technology Association (CTA) has officially announced the return of CES Unveiled to Amsterdam, now branded as CES Unveiled Europe. This event reflects the thriving innovation ecosystem present across Europe, bringing to the fore cutting-edge technologies and groundbreaking ideas from over 70 influential brands and emerging companies. Set to take place at the Beurs van Berlage on October 28, 2025, CES Unveiled Europe promises to be a key gathering for industry leaders, officials, media, and investors from all corners of Europe.
In a distinct shift that emphasizes Europe's dynamic technology landscape, CES Unveiled Europe aims to create a platform where the brightest minds can come together to discuss the future of technology, particularly in times of global uncertainty. Gary Shapiro, CEO and President of the CTA, articulated the importance of innovation during difficult times, stating, "When the going gets tough, innovators get going. We believe it has never been more crucial to bring together some of the sharpest minds in European technology, and CES Unveiled Europe fosters a community where European innovators can shine. Innovation knows no borders, and we can't wait to showcase the best of Europe in Amsterdam this fall."
This event also serves as a precursor to CES 2026, which is scheduled to take place in Las Vegas from January 6 to 9. It is produced in collaboration with the Ministry of Economic Affairs of the Netherlands, reflecting strong governmental support for technological advancement. Dirk Beljaarts, the Minister of Economic Affairs of the Netherlands, expressed his pride in hosting CES Unveiled Europe once again, stating that Dutch startup innovators have much to offer. He emphasized that since CES Unveiled made its inaugural visit to Amsterdam in 2017, it has provided a valuable platform for the Netherlands' vibrant technology ecosystem, highlighting the fruitful collaboration between the Netherlands and CES.
CES Unveiled Europe will also feature a competition allowing startups to present their innovations. The winner will be awarded a coveted spot in Eureka Park, the vibrant startup sector at CES 2026 in Las Vegas. This event is not just about showcasing technology; it will also facilitate connections between innovative startups and potential investors, thereby strengthening European innovation.
Kinsey Fabrizio, President of the CTA, remarked, "This exciting evolution to 'CES Unveiled Europe' extends beyond Amsterdam to spotlight remarkable innovation and the dynamism of companies across Europe. This event is more than a name change; it is a renewed commitment to elevate European innovation and continue industry conversations in technology. It will offer one of the first glimpses of what to expect at CES 2026."
Before the event in Amsterdam, CES will make a stop in Paris for CES Tech Trends x FDDay on September 17, 2025, in collaboration with France Digitale. Gathering insights and unveiling trends, this stop is just one of the crucial steps leading to CES 2026, which promises to be a landmark event in the tech industry.
CES is recognized worldwide as the premier technology event, setting the stage for the most advanced technologies and global innovators to showcase their work. It’s where leading brands establish business partnerships while the most creative minds take center stage. The CTA, the organization behind CES, represents the vast landscape of technology, contributing to over 18 million jobs in the United States. For more information, visit CES.tech and follow CES on social media.
In a distinct shift that emphasizes Europe's dynamic technology landscape, CES Unveiled Europe aims to create a platform where the brightest minds can come together to discuss the future of technology, particularly in times of global uncertainty. Gary Shapiro, CEO and President of the CTA, articulated the importance of innovation during difficult times, stating, "When the going gets tough, innovators get going. We believe it has never been more crucial to bring together some of the sharpest minds in European technology, and CES Unveiled Europe fosters a community where European innovators can shine. Innovation knows no borders, and we can't wait to showcase the best of Europe in Amsterdam this fall."
This event also serves as a precursor to CES 2026, which is scheduled to take place in Las Vegas from January 6 to 9. It is produced in collaboration with the Ministry of Economic Affairs of the Netherlands, reflecting strong governmental support for technological advancement. Dirk Beljaarts, the Minister of Economic Affairs of the Netherlands, expressed his pride in hosting CES Unveiled Europe once again, stating that Dutch startup innovators have much to offer. He emphasized that since CES Unveiled made its inaugural visit to Amsterdam in 2017, it has provided a valuable platform for the Netherlands' vibrant technology ecosystem, highlighting the fruitful collaboration between the Netherlands and CES.
CES Unveiled Europe will also feature a competition allowing startups to present their innovations. The winner will be awarded a coveted spot in Eureka Park, the vibrant startup sector at CES 2026 in Las Vegas. This event is not just about showcasing technology; it will also facilitate connections between innovative startups and potential investors, thereby strengthening European innovation.
Kinsey Fabrizio, President of the CTA, remarked, "This exciting evolution to 'CES Unveiled Europe' extends beyond Amsterdam to spotlight remarkable innovation and the dynamism of companies across Europe. This event is more than a name change; it is a renewed commitment to elevate European innovation and continue industry conversations in technology. It will offer one of the first glimpses of what to expect at CES 2026."
Before the event in Amsterdam, CES will make a stop in Paris for CES Tech Trends x FDDay on September 17, 2025, in collaboration with France Digitale. Gathering insights and unveiling trends, this stop is just one of the crucial steps leading to CES 2026, which promises to be a landmark event in the tech industry.
CES is recognized worldwide as the premier technology event, setting the stage for the most advanced technologies and global innovators to showcase their work. It’s where leading brands establish business partnerships while the most creative minds take center stage. The CTA, the organization behind CES, represents the vast landscape of technology, contributing to over 18 million jobs in the United States. For more information, visit CES.tech and follow CES on social media.
Topics Consumer Technology）
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