FamilyMart Launches Summer Milk Sweets Campaign Featuring Seven Delicious Treats

Enjoy the Flavor of Summer with FamilyMart's Milk Sweets

As we approach the summer season of 2026, FamilyMart is excited to announce the launch of its delightful new campaign titled "Hoppeta Torokeru! Milk Sweets." This initiative will introduce a delectable lineup consisting of seven milk-based sweets, designed to bring joy and refreshment amidst the heat. Starting July 21, 2026, these treats will be available at approximately 16,400 FamilyMart locations across Japan.

In celebration of this launch, FamilyMart will also offer a 50 yen discount coupon through their Famipay app, which customers can use multiple times during the campaign period. With these generous discounts, enjoying delicious cold treats has never been easier or more affordable!

A Sweet Addition to Summer Treats

FamilyMart is dedicated to satisfying its customers' sweet cravings with delicious and innovative desserts. The "Hoppeta Torokeru! Milk Sweets" campaign showcases an array of products that highlight the rich, creamy flavors of milk. With the aim of ensuring these sweets remain irresistible even on the hottest days, each item is expertly prepared to provide both richness and a smooth texture.

Designed with versatility in mind, the milk-based sweets can be enjoyed as snacks, desserts, or at any time you crave a little indulgence. This exciting campaign plays into FamilyMart’s ongoing theme of being "the sweets destination" that customers can rely on for uplifting their spirits anytime.

The Milk Sweets Lineup

Here’s a closer look at the seven unique treats you can look forward to:

1. Hokkaido Milk Melon Bread
- Price: 158 yen (tax included: 170 yen)
- Release Date: July 21, 2026
- Description: A melon bread made with Hokkaido milk, filled with a creamy milk filling and milk whipped cream.

2. Zaku Horo Cream Puff (Milk Cream)
- Price: 236 yen (tax included: 254 yen)
- Release Date: July 21, 2026
- Description: A cream puff featuring a crispy and crumbly shell filled with both milk custard and whipped cream.

3. Mochitto Milk Crepe
- Price: 276 yen (tax included: 298 yen)
- Release Date: July 21, 2026
- Description: A crepe filled with fluffy milk mousse and strawberry sauce, offering a delightful texture.

4. Milk and White Chocolate Kouign-Amann
- Price: 230 yen (tax included: 248 yen)
- Release Date: July 21, 2026
- Description: A caramel-coated kouign-amann filled with white chocolate ganache and smooth milk whipped cream.

5. Milk Sand (with Caramel Sauce)
- Price: 276 yen (tax included: 298 yen)
- Release Date: July 28, 2026
- Description: A delightful sandwich featuring milk cream made from Hokkaido milk and including a hint of bittersweet caramel.

6. Milk Toro Ice Bar
- Price: 139 yen (tax included: 150 yen)
- Release Date: July 21, 2026
- Description: An ice bar containing 50% domestically sourced milk for indulgent flavor, combined with Hokkaido cream for a refreshing taste.

7. Taberu Bokujo Milk
- Price: 230 yen (tax included: 248 yen)
- Release Date: TBA
- Description: A rich milk ice cream made with 56% Hokkaido milk and Hokkaido cream for a creamy yet refreshing experience.

All items are reasonably priced and designed to cater to diverse tastes, ensuring everyone can find something they love.

Easy Enjoyment with Famipay Discounts

To enhance the experience of savoring these delightful milk sweets, FamilyMart will distribute 50 yen off coupons via the Famipay app from July 21 to August 3, 2026. Customers can use this coupon multiple times during the specified period, making it an opportune moment to indulge in these refreshing treats. Each customer can avail themselves of one coupon per item, with a maximum of five coupons per transaction.

As FamilyMart continues its commitment to bringing happiness and convenience to its customers, the brand aims to enhance connections within the communities it serves.

Join FamilyMart in celebrating their 45th anniversary by enjoying the innovative, scrumptious lineup of milk sweets this summer, and take advantage of the great savings with Famipay.

To learn more about their ongoing initiatives, visit FamilyMart's Special Anniversary Site.