Enhancing Customer Experience: Kantar's Meaningfully Different Approach in Webinar

Enhancement of Customer Experience: A Kantar Webinar

In a world where customer experience (CX) is pivotal for brand growth, organizations are challenged to go beyond mere customer satisfaction. Kantar, a leading marketing data and analytics company based in London, will be hosting a compelling webinar titled "Meaningful Differentiation: The Evolution of Customer and Brand Experiences Guided by MDX" on June 27, 2025, from 11:00 AM to 12:00 PM JST.

The central theme of this webinar revolves around a crucial question: "Is your brand truly growing through CX?" Participants will dive into how to evaluate CX through relevant KPIs and the actionable steps that follow. This session aims to offer valuable insights on delivering superior customer experiences, crucial for today’s competitive landscape.

Understanding Meaningful Differentiation

At the heart of this discussion is the concept of "Meaningful Difference", derived from Kantar's MDX (Meaningfully Different Experience) framework. This principle states that for a brand to stand out, it must provide experiences that are not only significant to customers but also distinctly different from what competitors offer. This approach serves to enhance the reasons customers choose a brand, encouraging brand loyalty and value recognition.

During the webinar, attendees will explore:
1. The Importance of Providing Meaningful Differentiation: A detailed discussion on why differentiating a brand in meaningful ways is essential for growth.
2. CX Metrics and Components: An introduction to key indicators and their components, along with the benefits of implementing these metrics into business strategies.
3. Practical Application in the Japanese Market: Case studies sharing global examples and exploring the potential for applying these concepts within the context of the Japanese market.
4. Q&A Session: An opportunity for participants to clarify their thoughts and gain deeper insights into the discussed topics.

Who Should Attend?

This webinar is ideal for anyone interested in enhancing brand value and customer loyalty. It provides practical insights that can lead to actionable strategies in building more meaningful connections with customers. Kantar encourages brands to rethink their approach to CX through this insightful session.

Free Participation

The webinar participation is free, and attendees are required to register in advance. It is important for participants to agree to Kantar’s policy on the handling of personal data as the information collected will be used for responses to registration inquiries and related marketing activities.

About Kantar

Kantar has established itself as an indispensable brand partner among leading global marketing analytics firms. By combining essential attitude and behavior data with unmatched expertise and advanced analytics, Kantar provides insights into how consumers think and act. They assist client companies in understanding the market and shaping effective marketing strategies.

For more information, visit Kantar’s Global Site.

Kantar BrandZ

Kantar BrandZ is recognized globally as a currency for evaluating brand value, quantifying contributions to brand performance. Kantar's annual release of brand rankings combines rigorous financial data with extensive brand equity research, sharing insights with business leaders worldwide since 1998.

For details, check BrandZ’s Website.