#Japan #Tokyo #luxury fashion #Barneys Ginza #Barneys Japan

Barneys New York Ginza: A New Era Begins

On September 19, 2025, Barneys New York will celebrate the grand reopening of its flagship store in Ginza, Tokyo, following its first comprehensive major renovation since its inception. This transformation honors Barneys' rich heritage while positioning itself for future creative challenges, ultimately creating a space that redefines luxury retail.

A Fresh Perspective on Luxury

The renovation, guided by the concept of "Memories and Creativity," introduces a reimagined floor plan and immersive content that enhances everyday experiences. Visitors will encounter four newly created areas, each designed to stimulate the senses and provide unique encounters and discoveries with every visit.

As part of the grand reopening celebrations, exclusive novelty items and limited-edition menu offerings at the café area will be showcased, ensuring a memorable experience for all guests.

Discover Four Unique Concept Zones

Barneys' newly established concept areas encompass an exciting selection of innovative experiences:

• - UNION SQUARE: A pop-up space showcasing seasonally themed items, collaborations with cutting-edge brands and artists that invite a sense of joy and surprise upon discovery.
• - SOHO COLLECTION: This area brings together exquisite lifestyle products that cater to Ginza's discerning public, allowing visitors to encounter curated items and discover their own special pieces tailored to personal tastes.
• - CHELSEA GIFT: A gifting corner where customers can find an array of chic fashion items alongside home accessories, delectable food items, and the special Barneys New York exclusive cookie tin, Rèvèrence, created in partnership with Ginza's LA MAISON DE B.
• - BARNEYS CAFE BY CROWD ROASTER: This café curates a food and beverage selection aligned with the high standards of fashion, featuring hand-selected brews from the popular coffee platform CROWD ROASTER.

As part of the grand opening festivities, leading Japanese baristas will be on-site on September 19th and 20th, offering hand-dripped coffee experiences exclusive to this event.

Special Café Menu Highlights

• - Barneys New York Blend (HOT/ICE): ¥800 (tax included)
• - Cafe Latte (HOT/ICE): ¥900 (tax included)
• - Colombian El Paraíso Farm Castillo (Lychee): ¥1,200 (tax included)
• - Signature Coffee (Black Baron): ¥3,000 (tax included)
• - Gluten-Free Cookie Collection: ¥1,200 (tax included)
• - Barneys New York Cheesecake: ¥1,350 (tax included)

Exclusive Window Displays and Novelty Gifts

To precede the reopening, a special window display will be launched on September 17, conceptualized by renowned fashion school coconogacco under the direction of designer Yoshikazu Yamagata. This display will complement the pop-up experience on the first floor.

Additionally, customers spending over ¥11,000 (tax included) will receive a Barneys New York logo tote bag as a commemorative gift for the reopening and limited edition artist collaboration bags by coconogacco.

Explore More: Special Campaign Sites

Visit our dedicated special sites featuring models such as Shuntaro Yagi, Miki Yano and Kotoko Yamaga showcasing ways to elevate everyday style and gifting, perfect for loved ones or personal indulgence:

• - Barneys New York Ginza Flagship Store
• - Gift Collection
• - Women’s Collection
• - Men’s Collection

Store Overview

Store Name: Barneys New York Ginza Flagship Store
Address: 6-8-7 Ginza, Chuo City, Tokyo, Japan
Opening Hours: 11:00 AM - 8:00 PM

Founded in 1923 by Barney Pressman in the heart of Manhattan, Barneys has become synonymous with luxury retail, now operating nine stores across Japan and an online presence. The brand offers a wide range of items from men's and women's clothing to home decor and stationery, providing a unique shopping atmosphere that encourages shared experiences for all.

Official Online Store: Barneys Online Store
Official Instagram: Barneys Japan Instagram