Marketri Unveils Innovative AI Accelerator to Transform B2B Marketing Teams

Marketri's New AI Accelerator: A Game Changer for B2B Marketing Teams

The world of business-to-business (B2B) marketing is rapidly evolving with the advent of artificial intelligence (AI). To address the unique challenges that mid-sized marketing teams face in this transformation, Marketri, a strategic marketing consulting firm, has introduced its AI Accelerator Program. This initiative is crafted to bridge the gap between fragmented AI tool usage and a coherent, strategic adoption.Launching on September 9, 2025, this program aims to equip teams with crucial knowledge, structure, and tools essential for thriving in the era of generative AI. Many organizations are investing significantly in AI, yet numerous mid-sized teams struggle with effectively integrating this technology into their operational structures. The AI Accelerator is designed to guide these teams through a comprehensive journey, moving them from scattered experimentation to strategic execution.

Addressing the Needs of Marketing Professionals

Debra Andrews, founder and president of Marketri, articulated a common sentiment shared among CEOs and CMOs: the uncertainty surrounding where to begin with AI implementation. This confusion can be exacerbated by hiring freezes and resource constraints, which further complicate efforts to develop effective strategies. Thus, the AI Accelerator is tailored to provide a practical framework that aligns with the operational realities of modern B2B marketing teams.

The program comprises a phased approach, initiating with a 90-minute virtual session that evaluates the team’s AI readiness. Participants will engage in an AI Readiness Assessment designed to identify gaps in their current setup, uncover potential internal use cases, and establish a base for future progress. This interactive kickoff will offer insightful expert commentary, real-life case studies, and actionable advice to spot immediate ROI opportunities.

Following the initial session, participants will proceed through sequential workshops that include:
1. A Deep-Dive Analysis: Focusing on goals, tech stacks, and existing marketing activities.
2. Tailored Training: Custom training that builds on findings from the deep-dive analysis.
3. Final Roadmap Readout: A conclusive session that provides a clear plan to consistently and safely embed AI within marketing workflows.

Brady Lewis, Senior Director of AI Innovation at Marketri, leads this initiative, bringing valuable experience from both startups and enterprise environments. He emphasizes that while the introduction of tools like ChatGPT can be a positive first step, achieving true AI enablement requires a structured approach that aligns all team members. The AI Accelerator functions to transform random uses of technology into a cohesive strategy that drives measurable results.

Importance of Early Wins and Team Confidence

Amanda Zarle, the Fractional CMO at Marketri and a key figure in the AI Accelerator initiative, stresses the critical nature of securing early victories. Demonstrating swift, strategic changes can rapidly enhance productivity and foster greater confidence among team members. She indicates that when alignment occurs across leadership and execution teams in utilizing AI tools, that’s when meaningful transformation begins to take place.

Marketri’s AI Accelerator provides an efficient and pragmatic path for modernizing marketing functions, improving operational efficiencies, and boosting customer engagement without excessive costs associated with traditional consultancy models. With over 21 years of experience in building high-performance marketing functions, Marketri offers the right blend of strategic depth, AI know-how, and a tailored model suitable for mid-market teams.

For those interested in exploring the AI Accelerator Program and Marketri’s broader range of services, additional information is available at www.marketri.com.

About Marketri

Marketri serves as a strategic partner for growth-focused mid-sized B2B companies, combining industry expertise, advanced AI capabilities, and proven marketing tactics to simplify complexity and drive tangible results. With more than 20 years in the sector, Marketri positions marketing as a dynamic growth engine, empowering businesses to scale intelligently, adapt swiftly, and lead confidently.

For all media inquiries, please contact:
Pilar Lewis, PR Associate, Marketri
404-401-9755
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