#United States #New York #pizza contest #Riunite Lambrusco #National Lambrusco Day

Riunite's Celebration of National Lambrusco Day

This June, the iconic Italian wine brand, Riunite, is set to brighten the summer with an engaging 360-degree marketing campaign celebrating National Lambrusco Day on June 21, 2025. Known globally as a leader in the Lambrusco category, Riunite is organizing local tasting events across numerous U.S. cities, aiming to reconnect the wine drinkers of today with the joys of Lambrusco, the perfect summer beverage.

Elena Lottici, the Export Manager for Cantine Riunite, expresses excitement about this initiative, highlighting the importance of the events: "We're thrilled to bring people together over the standout pairing of Riunite Lambrusco and pizza". Indeed, pizza is a classic companion to Lambrusco, and this campaign will reinforce Riunite's position as a trailblazer for the National Lambrusco Day event while honoring its rich heritage.

Riunite is the top-selling Italian red wine under $11 in the U.S., drawing in a new generation of consumers by merging nostalgia with contemporary flair. The brand has maintained a strong market presence for nearly 30 years among the top 10 imported wines in the country, and a renewed push through active, social marketing strategies is designed to introduce Lambrusco in inviting ways, with pizza pairings at the forefront.

A AI-powered pizza contest will be held as a centerpiece attraction of this promotional effort, already enticing over 12,000 participants nationwide. Winners will enjoy a year’s worth of free pizza! Beyond that, Riunite is revamping its digital footprint, featuring a new website along with social media outreach, influencer collaborations, and targeted advertising.

Event Schedule:

• - Milwaukee: June 8, 4-6 PM at Fixture Pizza
• - Nashville: June 14, 2-5 PM at Coco's Italian Market
• - Chicago: June 19, 6-8 PM at Barraco's
• - Dallas: June 22, 11:30 AM - 2 PM at Giro Trattoria Pizza
• - Tampa Bay: June 14, 12-3 PM at Lueken's Liquors

All events are free and open to the public for anyone aged 21 and above, with local availability subject to change.

In addition, with a naturally low alcohol percentage (6–8% ABV), Lambrusco caters superbly to current trends favoring low-ABV drinks. Riunite is fully embracing this trend with the introduction of the Lambrusco Spritz, a delightful blend of Lambrusco, sparkling wine, and a touch of lemon served over ice. This refreshing cocktail, paired with a slice of pizza, champions the easy-drinking vibe that is quintessentially Italian.

For those who wish to participate in the pizza contest, they can learn more or submit their entries by visiting Riunite's pizza contest website. Participants can also showcase their favorite pizzas on social media, tagging @Riunite to potentially gain features on the brand's platforms and access exclusive discounts. Don't forget to join the conversation using hashtags like #RiuniteOnIce, #Riunite, and #RiuniteLambrusco!

About Riunite

Founded in 1950, Riunite stands as a symbol of Italian winemaking excellence and collaboration. It originated from a coalition of nine cooperative wineries in the Province of Reggio Emilia and has grown into a significant force in global wine production. Currently, their extensive portfolio encompasses a large variety, prominently featuring the beloved Lambrusco, produced without added sugars, emphasizing quality and sustainability.

For more information about Riunite and their offerings, visit Riunite's official website.