#Japan #Tokyo #Dentsu #ABAL #Scape

ABAL and Dentsu Join Forces for a New Era of Virtual Entertainment

In a significant move for the entertainment industry, ABAL, a leading developer based in Tokyo, Japan, has announced a strategic partnership with Dentsu, one of Japan's most prominent advertising agencies. This collaboration aims to deliver the next generation of immersion-based entertainment experiences through ABAL’s patented technology, Scape®.

Understanding Scape® Technology

ABAL has developed a unique spatial extension technology that allows real-world environments to be seamlessly blended with virtual elements, facilitating a highly immersive experience. This technology has the potential to revolutionize the location-based entertainment (LBE) sector, which is increasingly gaining traction in a post-pandemic world where consumers are eager for new forms of interactive experiences.

Scape® creates a virtual space that can expand dramatically compared to the physical venue, offering up to 20 times the virtual area within a 500 square meter real-world space. Such advancements allow visitors to engage with vast, intricately designed environments that would otherwise be physically impossible in standard venues.

For example, real-world attendees can navigate through virtual elevators and corridors—experiencing a sense of travel and exploration without actually moving from their physical location. This capability is achieved through innovative technologies that dynamically alter avatar expressions in the virtual realm to prevent collisions among users in the same physical space.

Expanding Opportunities in Virtual Entertainment

The partnership between ABAL and Dentsu is poised to tap into the re-evaluated value of in-person experiences that have emerged during the pandemic. With the market for immersive and interactive experiences growing, Scape® serves as a significant innovation that can enhance existing facilities into theme park-like environments, catering to diverse audiences.

Notably, Scape® provides mechanisms whereby actions taken in the real world influence the virtual experience, enabling users to capture moments within these immersive environments and share them on social networks. This dual interaction opens new pathways for businesses to not only provide entertainment but also to offer memorable experiences that can drive engagement and revenue.

With the increasing demand for both hardware and software that support extended reality (XR) technologies, ABAL holds 18 patents related to its advancements, ensuring a strong competitive edge in the burgeoning LBE market.

The Potential for Businesses

For companies, the integration of Scape® can transform existing locations into vibrant spaces that can host diverse entertainment offerings, making it a cost-effective solution for enhancing consumer experiences. This means that businesses can utilize their current infrastructure to create theme park experiences at a fraction of the traditional costs—potentially revolutionizing how attractions, commercial facilities, and tourism sites interact with patrons.

About Dentsu

Dentsu, with its vast experience across various industries, will contribute its marketing expertise to help maximize the impact of Scape®. The agency's capabilities extend beyond mere advertising, focusing instead on creating integrated solutions that foster sustainable growth for clients in this digital age.

About ABAL

Founded with a vision for innovation, ABAL is committed to advancing the landscape of XR entertainment. Leveraging cutting-edge technology, ABAL aims to redefine experiences by introducing its patented Scape® platform, which offers immersive entertainment at unprecedented cost-efficiency. Moving forward, ABAL plans to extend its services to commercial properties, touristic destinations, and intellectual property holders, expanding the horizons of XR entertainment.

For more information, visit ABAL's official website.

Conclusion

In summary, the partnership between ABAL and Dentsu to launch Scape® represents a forward-thinking approach to merge the real and virtual worlds. With the potential to enhance consumer engagement and redefine experiences, this collaboration is set to pave the way for a future where entertainment is seamlessly integrated into our physical environments.