#Japan #Harajuku #ADÉL VINTAGE #FAY by JAM #JAM TRADING

A New Chapter in Vintage Fashion: ADÉL VINTAGE and FAY by JAM Open in Harajuku

On June 13, 2025, the latest entries in the world of vintage fashion, ADÉL VINTAGE by JAM and FAY by JAM, officially opened their doors in Harajuku, Tokyo. This launch marks the third physical store operated by JAM TRADING (株式会社JAM TRADING), known for its commitment to quality vintage clothing, and elevates the brand's presence to a total of 40 locations across Japan.

The Stores

Located inside the flagship 古着屋JAM (JAM Vintage), the new stores occupy a massive 180-square-meter space, showcasing a variety of vintage pieces.

• - ADÉL VINTAGE by JAM focuses on refurbished vintage items that elevate everyday fashion with health and elegance at the core of its offerings.
• - FAY by JAM is positioned as a brand for discerning customers, specializing in designer vintage wear that embodies sophistication and individuality.

With this launch, the store now features four unique brands, including the main JAM brand itself and Elulu by JAM, a women's vintage line. The new additions promise to enhance the existing product range significantly, bringing exceptionally curated designer vintage pieces to a wider audience.

A Vision for the Future

JAM TRADING aims to transform its Harajuku location into a symbolic hub for vintage fashion in Japan. As a hotspot for trends, Harajuku attracts diverse customers, and the company is strategically positioned to cater to various demographics through its brand diversity. By continuously offering high-quality vintage clothing, they aspire to become a stronghold for vintage enthusiasts and embody their philosophy of making