#USA #New York #Tumi #19 Degree Lite #Wei Daxun

Introduction

TUMI, a globally recognized brand known for its high-quality luggage and lifestyle products, has unveiled a significant step in its expansion strategy by appointing the esteemed Chinese actor Wei Daxun as its new brand ambassador for the Asia-Pacific region. This announcement comes shortly after the inauguration of TUMI's flagship store in Shanghai, marking a critical milestone for the brand.

Wei Daxun: A Notable Choice

Wei Daxun is celebrated across Asia for his versatility, charisma, and authenticity. His impressive career spans various forms of entertainment, including film, television, and music, as well as philanthropic endeavors. This unique blend of talents has won him numerous accolades and a loyal following, making him an ideal representative for TUMI, a brand rooted in excellence and innovation.

The 19 Degree Lite Campaign

Daxun's official journey with TUMI begins with the final chapter of the 19 Degree Lite campaign, which revels in technological advancement and the joys of travel. Directed by David Pun and captured by the esteemed photographer GK, the campaign reflects the essence of a modern traveler—a person whose life is marked by perpetual motion.

In this campaign, Daxun showcases TUMI's 19 Degree Lite collection alongside the functional Alpha Bravo series, demonstrating how the brand's designs adapt effortlessly to his dynamic lifestyle. The Alpha Bravo Navigation Backpack, for instance, embodies the practical needs of a global creative like Daxun, who views home as more of a feeling than a physical space.

A Mutual Philosophy

Victor Sanz, TUMI's Creative Director, highlights Daxun's authenticity and depth, qualities that align seamlessly with the brand's philosophy.