Surfside Launches Exciting 'Surf N' Turf' Campaign to Celebrate National Cheesesteak and Cocktail Day
Surfside, a premier brand in the ready-to-drink category, is making waves with its latest initiative, the 'Surf N' Turf' campaign, which pays homage to both National Cheesesteak Day and National Cocktail Day. These two celebrations happen to fall on March 24, making it the perfect date to kick off this exciting promotion. This special campaign invites sports bars and restaurants nationwide to join in the fun by offering a unique combo: Surfside canned cocktails paired with the iconic Philly cheesesteak throughout April.
Founded in Philadelphia by brothers Matt and Bryan Quigley, along with Clement and Zach Pappas, Surfside has witnessed tremendous success since its inception in 2022 under the umbrella of Stateside Brands. Initially, the brand cultivated a rabid following in Pennsylvania, New Jersey, and Delaware. However, it quickly expanded its reach across all 50 states and even into locales like the Bahamas, Grand Cayman, and St. Thomas. As of the end of 2024, Surfside marked its status as the #1 fastest-growing brand in the U.S. alcohol sector at retail.
In anticipation of an exciting baseball season, Surfside is redefining the gameday experience with its award-winning, 100-calorie canned cocktails that are low in sugar and have no bubbles. This year, Surfside continues its partnership as the official RTD Vodka Iced Tea and Vodka Lemonade for Minor League Baseball and is expanding partnerships with Major League Baseball (MLB) to include 11 teams this season.
To launch the 'Surf N' Turf' campaign on March 24, in their hometown of Philadelphia, Surfside is hosting a special meet-and-greet event featuring former Phillies All-Star Jimmy Rollins at Chickie's & Pete's, where attendees can interact with the baseball legend from 6 p.m. to 7 p.m.
"My first entrepreneurial venture was opening a Philly cheesesteak shop in the South-Central U.S.," shares Matt Quigley, the President and Co-Founder of Stateside Brands. "Now that Surfside is nationwide, it’s only fitting to offer this 'Surf N' Turf' combo at restaurants and bars everywhere."
"It's serendipitous that National Cheesesteak Day and National Cocktail Day align on the same day, providing a fun and authentic way for us to celebrate with this pairing," adds Clement Pappas, CEO of Stateside Brands. "We're thrilled to collaborate with an array of local businesses and regional chains from coast to coast."
With iconic options like Iced Tea + Vodka, Lemonade + Vodka, and more, each Surfside offering is crafted with vodka, real tea or lemonade, contains just 100 calories, and has 4.5% alcohol by volume. Whether one prefers their cheesesteak 'wit or witout,' there's a Surfside cocktail to complement each delicious bite.
For fans looking to partake in the 'Surf N' Turf' promotion, they can visit www.drinksurfside.com/surfsidesurfnturf to enter their zip code and find participating venues nearby. Surfside encourages fans to share their experiences on social media using the hashtag #SurfsideSurfNTurf, inviting everyone to join in the fun.
In just a few short years, Surfside has transitioned from a popular local brand to a nationwide favorite, celebrated for its refreshing flavors and vibrant packaging. The brand has earned accolades including the "Beyond Beer Company of the Year" from Brewbound and was highlighted as a "Next Wave Awards Rising Drinks Brand" by VinePair. As Surfside continues on its upward trajectory, the future looks bright for this innovative brand.
Founded in Philadelphia by brothers Matt and Bryan Quigley, along with Clement and Zach Pappas, Surfside has witnessed tremendous success since its inception in 2022 under the umbrella of Stateside Brands. Initially, the brand cultivated a rabid following in Pennsylvania, New Jersey, and Delaware. However, it quickly expanded its reach across all 50 states and even into locales like the Bahamas, Grand Cayman, and St. Thomas. As of the end of 2024, Surfside marked its status as the #1 fastest-growing brand in the U.S. alcohol sector at retail.
In anticipation of an exciting baseball season, Surfside is redefining the gameday experience with its award-winning, 100-calorie canned cocktails that are low in sugar and have no bubbles. This year, Surfside continues its partnership as the official RTD Vodka Iced Tea and Vodka Lemonade for Minor League Baseball and is expanding partnerships with Major League Baseball (MLB) to include 11 teams this season.
To launch the 'Surf N' Turf' campaign on March 24, in their hometown of Philadelphia, Surfside is hosting a special meet-and-greet event featuring former Phillies All-Star Jimmy Rollins at Chickie's & Pete's, where attendees can interact with the baseball legend from 6 p.m. to 7 p.m.
"My first entrepreneurial venture was opening a Philly cheesesteak shop in the South-Central U.S.," shares Matt Quigley, the President and Co-Founder of Stateside Brands. "Now that Surfside is nationwide, it’s only fitting to offer this 'Surf N' Turf' combo at restaurants and bars everywhere."
"It's serendipitous that National Cheesesteak Day and National Cocktail Day align on the same day, providing a fun and authentic way for us to celebrate with this pairing," adds Clement Pappas, CEO of Stateside Brands. "We're thrilled to collaborate with an array of local businesses and regional chains from coast to coast."
With iconic options like Iced Tea + Vodka, Lemonade + Vodka, and more, each Surfside offering is crafted with vodka, real tea or lemonade, contains just 100 calories, and has 4.5% alcohol by volume. Whether one prefers their cheesesteak 'wit or witout,' there's a Surfside cocktail to complement each delicious bite.
For fans looking to partake in the 'Surf N' Turf' promotion, they can visit www.drinksurfside.com/surfsidesurfnturf to enter their zip code and find participating venues nearby. Surfside encourages fans to share their experiences on social media using the hashtag #SurfsideSurfNTurf, inviting everyone to join in the fun.
In just a few short years, Surfside has transitioned from a popular local brand to a nationwide favorite, celebrated for its refreshing flavors and vibrant packaging. The brand has earned accolades including the "Beyond Beer Company of the Year" from Brewbound and was highlighted as a "Next Wave Awards Rising Drinks Brand" by VinePair. As Surfside continues on its upward trajectory, the future looks bright for this innovative brand.
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.