Seedtag Promotes Brian Danzis to Global Chief Revenue Officer Amid Expansion Efforts
Seedtag, a leading player in the contextual advertising arena, has announced the promotion of Brian Danzis to the role of Chief Revenue Officer as part of its strategic efforts to bolster operations following a successful expansion in North America. Danzis, who joined the company in 2022, originally led Seedtag's North American operations, during which the region experienced an impressive 120% year-over-year growth in revenue for 2024 and a notable 88% surge in the U.S. market in the first quarter alone. Under his leadership, Seedtag reached EBITDA profitability in Canada just nine months post-launch, attributing its success to enhanced partnerships with major brands such as Amazon, Toyota, NerdWallet, and Jaguar Land Rover.
In his new capacity as Global Chief Revenue Officer, Danzis will take charge of the company’s worldwide revenue strategy. His responsibilities will include aligning operations across 16 different markets with an aim to support Seedtag’s ongoing growth and innovation centered around client needs. Danzis’s extensive experience and strategic vision are expected to drive Seedtag into its next chapter of global expansion. As he articulated, 'We're in a moment where marketers are reevaluating how they define and measure success.'
Danzis intends to integrate Seedtag’s go-to-market strategy across diverse global teams emphasizing consistent client engagement and data-driven decision-making. By leveraging these strategies, he aims to strengthen collaborations with agencies, brands, and publishers while simultaneously overseeing the global rollout of novel technological solutions.
A distinctive feature of Seedtag’s offerings is its proprietary contextual AI, named Liz, which differentiates the company in the marketplace. It focuses on analyzing real-time content signals rather than utilizing personal data, thereby delivering privacy-first solutions that are increasingly sought after by advertisers transitioning away from traditional targeting methods.
Danzis is committed to fostering an organization that aligns closely with customer objectives and emphasizes accountability. He noted that the company's focus is not only on enhancing privacy in advertising but also ensuring high-performance outcomes for their clients. 'Seedtag is proving that it's possible to merge privacy-first approaches with effective advertising strategies,' he remarked, underlining his dedication to leading teams towards global success while continuing to support partners in reaching their marketing goals.
About Seedtag: Founded in 2014 and headquartered in both New York City and Madrid, Seedtag specializes in creating innovative, privacy-conscious advertising solutions across the open web and connected TV (CTV). Powered by its contextual AI, Liz, the company offers brands unparalleled access to relevant audience insights, utilizing a sophisticated contextual graph backed by data from over 10,000 premium publishers. This strategic approach ensures advertisers can engage their target audience with the right messages at crucial moments in their customer journey, enhancing overall advertising effectiveness. With a global workforce of over 600 professionals, Seedtag is well-positioned to meet the evolving demands of the advertising landscape across EMEA, LATAM, North America, and APAC.
In his new capacity as Global Chief Revenue Officer, Danzis will take charge of the company’s worldwide revenue strategy. His responsibilities will include aligning operations across 16 different markets with an aim to support Seedtag’s ongoing growth and innovation centered around client needs. Danzis’s extensive experience and strategic vision are expected to drive Seedtag into its next chapter of global expansion. As he articulated, 'We're in a moment where marketers are reevaluating how they define and measure success.'
Danzis intends to integrate Seedtag’s go-to-market strategy across diverse global teams emphasizing consistent client engagement and data-driven decision-making. By leveraging these strategies, he aims to strengthen collaborations with agencies, brands, and publishers while simultaneously overseeing the global rollout of novel technological solutions.
A distinctive feature of Seedtag’s offerings is its proprietary contextual AI, named Liz, which differentiates the company in the marketplace. It focuses on analyzing real-time content signals rather than utilizing personal data, thereby delivering privacy-first solutions that are increasingly sought after by advertisers transitioning away from traditional targeting methods.
Danzis is committed to fostering an organization that aligns closely with customer objectives and emphasizes accountability. He noted that the company's focus is not only on enhancing privacy in advertising but also ensuring high-performance outcomes for their clients. 'Seedtag is proving that it's possible to merge privacy-first approaches with effective advertising strategies,' he remarked, underlining his dedication to leading teams towards global success while continuing to support partners in reaching their marketing goals.
About Seedtag: Founded in 2014 and headquartered in both New York City and Madrid, Seedtag specializes in creating innovative, privacy-conscious advertising solutions across the open web and connected TV (CTV). Powered by its contextual AI, Liz, the company offers brands unparalleled access to relevant audience insights, utilizing a sophisticated contextual graph backed by data from over 10,000 premium publishers. This strategic approach ensures advertisers can engage their target audience with the right messages at crucial moments in their customer journey, enhancing overall advertising effectiveness. With a global workforce of over 600 professionals, Seedtag is well-positioned to meet the evolving demands of the advertising landscape across EMEA, LATAM, North America, and APAC.
Topics Business Technology）
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