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NOVELIC's Groundbreaking Innovations in Automotive Safety

At the upcoming CES 2026, NOVELIC, a forward-thinking company based in Belgrade, Serbia, will reveal remarkable advancements in automotive perception systems. As a pioneer in the field, NOVELIC is expected to showcase their innovative single-radar solution that provides both parking assistance and blind spot monitoring functionalities. This development has the potential to transform automotive safety features significantly and make vehicles smarter and safer for everyone.

Revolutionary Radar Applications

This year has seen NOVELIC already earning significant recognition through its ACAM module, a radar-based in-cabin monitoring system. Not only has it garnered nominations, but it has also received accolades for its performance in detecting the presence of children within vehicles. As automotive safety protocols evolve, particularly with the anticipated updates to Euro NCAP standards, manufacturers will be required to implement robust monitoring systems for both drivers and passengers to achieve the highest safety ratings.

Looking to the future, NOVELIC plans to combine its proven radar technology with camera systems in a single module format. This integration aims to create an efficient driver monitoring system (DMS) that can effectively analyze critical indicators of driver impairment such as drowsiness, microsleep, short and long distractions, mobile phone usage, and unresponsiveness. This innovation emphasizes the combination of convenience and safety, offering a cost-effective solution for automotive manufacturers striving to meet stringent safety requirements and achieve optimal NCAP ratings.

Simplifying ADAS Architectures

At the heart of NOVELIC's ADAS offerings is the versatile ASPER 79 GHz radar platform, designed to execute a variety of essential driving support functionalities through a single hardware module. It boasts a remarkable 180° field of view, allowing manufacturers to replace multiple ultrasonic and radar sensors with just four of their sensors. This streamlining not only lowers the cost of production but also enhances the aesthetic appeal by eliminating unnecessary bumper holes, leading to sleeker vehicle designs.

The ASPER 79 GHz radar sensors cover a wide range of crucial functions:

• - Enhanced park assist with precise low-height obstacle detection
• - Blind spot detection
• - Lane change assistance
• - Collision warnings for both front and rear
• - Cross-traffic alerts while reversing
• - Kick-to-open tailgates and door collision warnings

This comprehensive coverage enables 360° situational awareness around vehicles, ultimately leading to safer driving experiences.

Attend CES 2026 to Witness the Future

Attendees of CES 2026 can witness these cutting-edge technologies firsthand at NOVELIC's booth (#7230) in the West Hall of the Las Vegas Convention Center, alongside Sona Comstar. This presentation will underscore the company’s commitment to driving innovation within the automotive sector and highlight the practical, safety-oriented applications of their radar technology.

About NOVELIC

With over a decade of experience in the perception systems domain, NOVELIC has established itself as a reliable partner among prominent players in global automotive and industrial markets. As part of the Sona Comstar Group, an established automotive components manufacturer based in India, NOVELIC is positioned to lead the evolution of vehicle safety systems. Learn more about their innovations at their booth! Their advancements signify a crucial step towards enhancing safety protocols in modern vehicles, paving the way for future developments in the automotive industry.