HIGER Launches Innovative Bus Models at Euro Bus Expo 2026 in Birmingham

A New Era for HIGER in the UK Bus and Coach Market

On November 3, 2026, the Euro Bus Expo kicked off at the National Exhibition Centre (NEC) in Birmingham, serving as a significant platform for industry innovation. Notably, HIGER, alongside its UK distributor Harris Bus & Coach, unveiled three remarkable bus models: the Azure 9, V10, and V12. Among these, the Azure 9 stands out as a groundbreaking addition to the UK city-bus market.

The Azure 9: A Game Changer for Urban Transport

The Azure 9 is HIGER's pioneering model tailored specifically for urban environments in the UK, measuring 8.9 meters in length. Equipped with a powerful 4.5-litre Cummins Euro-6 engine combined with a Voith automatic transmission, this bus is designed to meet the rigorous demands of stop-and-go urban routes. The Azure 9 features advanced amenities including air suspension for a smoother ride, disc brakes on both axles, and a WABCO Electronic Braking System (EBS), ensuring safety and efficiency.

In terms of passenger convenience, the Azure 9 boasts an LED next-stop display, USB-C charging ports at every seat, and an Ardent hearing loop system for enhanced accessibility. Its compact design directly addresses the challenges of navigating city feeder routes, making it an invaluable asset for urban public transport.

Comprehensive Support for Operators

Understanding the competitive landscape of the UK bus market, HIGER has partnered with Harris Bus & Coach to provide a robust support plan that includes a three-year or 300,000 km manufacturer's warranty. With approximately 50 service centers within 150 km of any operational area, operators can rest assured that assistance is always nearby. Dave Porter, Managing Director of Harris Bus & Coach, expressed optimism about the Azure 9's potential in the scheduled-service sector, citing its proven Euro-6 engine and transmission setup as key advantages for operators.

HIGER’s V12 and V10 Models: Established Players on the Scene

While the Azure 9 made headlines, HIGER also showcased the V12 and V10 models at the expo. The V12 has already begun large-scale trials with the FlixBus UK network, donning the company's iconic green livery. Shamil Maindiratta, Managing Director of FlixBus UK, highlighted the importance of delivering high-quality experiences through safe and modern vehicles equipped with essential amenities, such as charging points and comfortable seating, as part of their growth strategy for 2027.

Moreover, the V10 model has already gained traction in the market, gaining recognition and orders from established operators like BENNETTS. HIGER’s strategic entry into the UK bus market reflects not only their commitment to quality manufacturing but also their understanding of European operational needs.

Embracing Market Opportunities

HIGER's presence at the Euro Bus Expo underscores their confidence in penetrating the mature and demanding UK bus and coach market. The comprehensive approach toward product support and dealer network development positions HIGER as a formidable contender in the industry. With their innovative models and a deep understanding of local requirements, HIGER is set to redefine urban public transport solutions and cater to the evolving needs of commuters across the UK.

As HIGER continues to expand its footprint in Europe, the launch of the Azure 9 marks a critical step in their journey. The company's dedication to quality, performance, and passenger comfort positions them to capture a significant share of the UK bus market, paving the way for sustainable urban transportation solutions in the years to come.