Unlocking Effective Recruitment Branding Strategies: A Seminar Guide

In today's ever-evolving job market, organizations are increasingly facing challenges in attracting the right talent through traditional methods like job advertisements. Recognizing this pressing issue, the Tenshoku Ichiba Group, a leading recruitment consultancy based in Tokyo, is set to launch an insightful online seminar called “The First Step to Recruitment Branding with the Story Media 'COPO'” on September 17, 2025, at 2:00 PM. This session is designed specifically for those involved in recruitment and employer branding efforts.

Why Attend?

The seminar addresses a growing concern among businesses: job advertisements are no longer yielding the desired results in an age where prospective candidates are changing how they gather information about job opportunities. Amidst these changes, understanding the importance of recruitment branding has become paramount.
Participants will gain insights into the shifting landscape of job-seeking behaviors and how to adapt accordingly.

Seminar Highlights

The seminar is structured to provide a comprehensive overview of several key topics:
1. Understanding the Decline of Traditional Job Ads
2. Shifts in Job Seeker Information-Gathering Behaviors
3. Creating Empathetic Recruitment Branding
4. Effective Communication of Company Appeal through Video and Articles
5. Q&A Session
Each segment of the seminar aims to equip attendees with practical knowledge and strategies that can be directly applied to their recruitment efforts.

In addition to discussions, the seminar will feature a preview of 'COPO', a new recruitment story media platform launching in October 2025. This innovative tool is designed to facilitate storytelling in recruitment and help companies convey their unique value propositions through engaging content.

Event Details

- Date and Time: September 17, 2025, from 2:00 PM to 2:55 PM (entry permitted 10 minutes prior)
- Location: Online
- Fee: Free
- Organizer: Tenshoku Ichiba Co., Ltd.
- Registration URL: Register Here

Who is Tenshoku Ichiba?

With a rich history of supporting over 20,000 companies in improving their hiring capabilities, Tenshoku Ichiba specializes in recruitment branding and marketing strategies tailored to enhance organizational appeal to potential job seekers. They provide extensive support, including the management of their owned media platform ‘tenichi,’ advertising for various job search engines, and building targeted recruitment websites that attract high-quality candidates.

Founded in August 2006 and based in Tokyo’s Shinjuku district, Tenshoku Ichiba operates with a mission to resolve societal challenges related to employment through innovative HR solutions. They also engage in diverse services ranging from HR technology to staffing, foreign employment support, and office outsourcing—demonstrating their commitment to social impact through business innovations.