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Laird Superfood's New Protein Coffee

Laird Superfood, renowned for its commitment to clean, minimally processed ingredients, has officially introduced its latest product: Protein Coffee. This unique blend combines high-quality whey protein with Lion's Mane Mushroom, creating not just a delicious coffee, but a nutritional powerhouse for consumers seeking to enhance their health and well-being.

A New Addition to the Lineup

On January 22, 2026, Laird Superfood, Inc. (NYSE: LSF) unveiled its Protein Coffee, marking a significant expansion into the realm of dairy-based offerings. This new product responds to growing demand among health-conscious consumers for clean, dairy-derived protein sources. Each serving of the Protein Coffee provides 10 grams of protein, a blend of fast-absorbing whey and milk protein concentrate, ensuring that users receive a complete amino acid profile needed for muscle recovery and overall health.

The decision to introduce a whey protein coffee aligns with the company's ingredient-first philosophy. Co-Founder Gabby Reece stated, “Laird Superfood has always been an ingredient-first company, and the introduction of Protein Coffee with dairy creates an opportunity for the brand to serve a broader audience.” This approach emphasizes high-quality ingredients without compromise, ensuring that every product is not only nutritious but also clean of soy, gums, or artificial additives.

The Benefits of Whey Protein

Whey protein is recognized for its complete amino acid profile, containing all nine essential amino acids crucial for muscle repair and growth. The inclusion of milk protein aids in achieving prolonged satiety and sustained energy levels. With Laird Superfood’s expertise in functional ingredients, users can enjoy coffee that not only tastes great but also supports their health goals. Moreover, the addition of Lion's Mane mushrooms contributes cognitive support, enhancing focus and mental clarity—beneficial for both physical activities and daily concentration.

Versatile and Flavorful

The Protein Coffee is available in three enticing flavors: Sweet Creamy, Vanilla, and Unsweetened. Notably, it can be mixed with cold water and served over ice or prepared with hot water, providing versatility to fit various lifestyles. Each 5.3-ounce bag retails for $19.99, making it an accessible option for consumers looking to elevate their morning routine.

Laird Superfood continues its commitment to providing a range of plant-based products alongside this new launch. Their portfolio includes Protein Instant Latte, Protein Creamer, and coconut milk-based instant beverages, ensuring there’s a protein solution for every dietary preference.

Sustainability and Quality

As Laird Superfood navigates the dairy market, they promise to uphold the same rigorous quality standards that have defined their brand since inception. CEO Jason Vieth notes, “We’re bringing Laird Superfood's strict nutritional guardrails to the dairy category, which is often filled with additives and processed ingredients, so we can deliver clean, high-quality whey protein to our customers.” This dedication to nutrition stems from a genuine desire to fuel active lifestyles, born from Co-Founder Laird Hamilton's own pursuit of enhanced performance in his surfing adventures.

With the rise of health trends emphasizing clean eating and functional ingredients, Laird Superfood’s Protein Coffee is poised to cater to both enthusiasts of dairy products and those seeking comprehensive nutritional solutions. Whether enjoyed as a pre-workout boost or a wholesome breakfast option, this innovative coffee is designed to support an active and healthy lifestyle.

Conclusion

In a market saturated with overly processed food and beverages, Laird Superfood stands out by offering wholesome, transparent options that empower consumers to make informed choices. As they venture into the dairy segment, it is clear that their mission remains steadfast: to provide high-quality superfoods that help individuals thrive from dawn to dusk. For more updates on their products and innovations, follow @LairdSuperfood on social media or visit their official website at LairdSuperfood.com.