#None #ST-GERMAIN #Sophie Turner #Elderflower Liqueur

Sophie Turner Brings Summer Vibes to the Riviera with ST-GERMAIN

The French Riviera has always been a canvas for sun-soaked memories, and now, with ST-GERMAIN Elderflower Liqueur's latest global campaign, it holds a special allure this season. The campaign features the talented actress Sophie Turner, who embodies the essence of joyous summer moments shared with friends, set against the backdrop of coastal charm.

The exciting new short film released by ST-GERMAIN takes viewers on a whimsical journey as Sophie finds herself enjoying a carefree beach day with her close friends. However, as the weather unexpectedly turns, rather than being disheartened, she embraces the moment, choosing to find delight in the midst of unpredictability. As the clouds clear, Sophie pours herself a refreshing ST-GERMAIN Spritz, a beacon of summer pleasure awaiting just around the corner.

Directed by Sophie Edelstein and brought to life in partnership with NCA London, this vibrant film premiered on May 7 across various streaming platforms such as Netflix and Disney, accompanied by engaging behind-the-scenes content, promising an entire summer filled with inspiration. “This summer, I’ll be escaping to the French Riviera to relax and unwind with friends. The ST-GERMAIN Spritz is my perfect companion – light, refreshing, and captures that carefree spirit of the season,” shared Turner.

This campaign comes at a time when the popularity of spritz cocktails is at an all-time high globally. Trend data indicates a 20% increase in the search volume for ST-GERMAIN Spritz in 2025, evidencing the drink's charm as a go-to beverage for social gatherings during the warmer months. Its Italian counterpart, the Hugo Spritz, has seen an impressive 58% rise in interest, further emphasizing a collective shift toward lighter, fresher cocktail options.

Emma Fox, Global Vice President of ST-GERMAIN, articulates the joy brought by relaxed social gatherings that capture the spirit of summer. “Summer is about enjoying simple, shared experiences. With our campaign featuring Sophie, we aim to reflect that sentiment and encourage everyone to make the most of their cocktail hour, rain or shine, with a delightful ST-GERMAIN Spritz.”

Kicking off a summer full of activities, ST-GERMAIN plans to engage with fans worldwide, who will share their own summer escapades featuring the liqueur. A series of activations and pop-up events will come alive, notably the ST-GERMAIN ‘Riviera Club’ popping up in Cannes from July to August, offering an opportunity for guests to indulge in perfectly crafted ST-GERMAIN Spritzes.

Moreover, lovers of fashion can also look forward to a unique collaboration showcasing the brand’s style appeal, demonstrating that the allure of a ST-GERMAIN Spritz extends beyond taste to aesthetics and presence.

For those eager to whip up their version of a ST-GERMAIN Spritz at home, the recipe is simple:

ST-GERMAIN Spritz Recipe

Ingredients:

• - 2 oz Sparkling Wine
• - 2 oz Sparkling Water
• - 1 1/2 oz ST-GERMAIN elderflower liqueur
• - Mint Sprig
• - Lime Wedge for Garnish

Directions:
Start by adding ice to a wine glass or Spritz glass. Pour in 2 oz of sparkling wine, followed by 2 oz of sparkling water, and finish by adding 1 ½ oz of ST-GERMAIN Elderflower Liqueur. Stir the mixture gently and top it off with a mint sprig and a lime wedge for a burst of freshness.

As summer unfolds, this campaign encourages us all to savor life’s delightful moments, informal gatherings, and the refreshing taste of friendship. Follow ST-GERMAIN on their social channels and stay updated on the campaign unfolding throughout the season.