Highlights from the Process Management Award 2025: Transforming Sales Organizations

Overview of the Process Management Award 2025

On December 5, 2025, the Japan-based General Foundation for Process Management held its annual event, the Process Management Award 2025, in Chiyoda, Tokyo. This year marks the 14th anniversary of the event, where organizations gathered to share and acknowledge successful examples in sales reform. The grand prize and various awards were determined after a rigorous selection process.

As part of our commitment to disseminating valuable information, we decided to provide archived footage of the event. This includes insights on concrete processes for organizational transformation and key performance indicators (KPIs) that drive results. Reservations for the archive viewing can be made starting today. The videos are expected to be available for viewing from mid-December until the end of the year, with the content accessible for approximately one month.

Purpose of the Process Management Award

The annual Process Management Award, organized by Softbrain Service, is a significant event aimed at addressing challenges faced in sales. It serves as a platform where success stories from companies that have effectively adjusted their sales strategies in light of shifting customer values and demographic changes are showcased. In an era where declining sales performance is a critical concern, this event shares findings from over 7,469 consulting projects on