Culver's Introduces Spicy Jalapeño Cheese Curds and CurderBurger for Fun Curdtoberfest Celebration
This fall, Culver's is excited to launch its first annual Curdtoberfest, celebrating the beloved cheese curd and Midwest traditions. The highlight of this event, which takes place throughout October, is the return of the iconic CurderBurger alongside the introduction of an exciting new creation: Jalapeño Cheese Curds.
The Jalapeño Cheese Curds will be available starting on the 10th anniversary of National Cheese Curd Day, which is October 15. This flavorful addition combines traditional Wisconsin Cheese Curds with bits of jalapeño for an extra kick. They're deep-fried to achieve a perfectly golden and crispy outer layer while keeping the inside gooey and melty. Culver’s emphasizes how this item adds a new excitement to their classic menu and promises to be both crunchy and spicy, encouraging cheese curd enthusiasts to give it a try.
"Cheese curds are a staple of the Midwest, and they deserve a moment to shine," said Kasey McDonald, Culver's head of culinary. "With our Jalapeño Cheese Curds, we’re exploring a new flavor profile while celebrating everything that makes these treats so special. They're crispy on the outside and melty on the inside, with just the right heat to keep you coming back for more." This marks the second year in which the chain is launching a special Cheese Curd item on National Cheese Curd Day. The holiday was established in 2015 to honor this coveted Midwest delicacy, and Culver’s has pledged to keep this celebration going strong.
Additionally, the CurderBurger, which originated as an April Fools' joke in 2021, has become one of the most sought-after menu items. This year, it will be available from September 29 through October 14, or until supplies last. The CurderBurger features a Deluxe ButterBurger® topped with fried cheese curds made from a blend of yellow and white cheddar, all breaded and cooked to perfection. It’s a unique and tempting fusion that has garnered a loyal fan base since it was first introduced.
Curdtoberfest will not only bring these delectable food options, but it will also feature festive decorations throughout Culver’s locations. Guests can immerse themselves in the themed ambiance, sharing in the joy of cheese curds that this special month promotes. To make it even more enticing, participants will have the opportunity to enter an online sweepstakes to win prizes such as free Wisconsin Cheese Curds for a year.
"Curdtoberfest is our way of celebrating cheese curds and all the joy they bring," remarked Emily Patterson, VP of marketing at Culver's. "We're excited to blend the spirit of Oktoberfest with our own Midwestern flavor. It’s gonna be a fantastic month filled with cheesy delights and a cheerful atmosphere for everyone who stops in. Whether you’ve already fallen in love with the CurderBurger or you’re ready to embark on a new taste adventure with our Jalapeño Cheese Curds, there’s something magical waiting for you at Culver’s this October."
So, cheese curd fans, mark your calendars and head over to your nearest Culver's to experience this cheesy celebration. For those looking to explore Culver's offerings, visit their website to locate a nearby restaurant. Prepare to indulge in the deliciousness of the CurderBurger and Jalapeño Cheese Curds, and make the most of the inaugural Curdtoberfest as it takes over the month of October with flavorful fun.
The Jalapeño Cheese Curds will be available starting on the 10th anniversary of National Cheese Curd Day, which is October 15. This flavorful addition combines traditional Wisconsin Cheese Curds with bits of jalapeño for an extra kick. They're deep-fried to achieve a perfectly golden and crispy outer layer while keeping the inside gooey and melty. Culver’s emphasizes how this item adds a new excitement to their classic menu and promises to be both crunchy and spicy, encouraging cheese curd enthusiasts to give it a try.
"Cheese curds are a staple of the Midwest, and they deserve a moment to shine," said Kasey McDonald, Culver's head of culinary. "With our Jalapeño Cheese Curds, we’re exploring a new flavor profile while celebrating everything that makes these treats so special. They're crispy on the outside and melty on the inside, with just the right heat to keep you coming back for more." This marks the second year in which the chain is launching a special Cheese Curd item on National Cheese Curd Day. The holiday was established in 2015 to honor this coveted Midwest delicacy, and Culver’s has pledged to keep this celebration going strong.
Additionally, the CurderBurger, which originated as an April Fools' joke in 2021, has become one of the most sought-after menu items. This year, it will be available from September 29 through October 14, or until supplies last. The CurderBurger features a Deluxe ButterBurger® topped with fried cheese curds made from a blend of yellow and white cheddar, all breaded and cooked to perfection. It’s a unique and tempting fusion that has garnered a loyal fan base since it was first introduced.
Curdtoberfest will not only bring these delectable food options, but it will also feature festive decorations throughout Culver’s locations. Guests can immerse themselves in the themed ambiance, sharing in the joy of cheese curds that this special month promotes. To make it even more enticing, participants will have the opportunity to enter an online sweepstakes to win prizes such as free Wisconsin Cheese Curds for a year.
"Curdtoberfest is our way of celebrating cheese curds and all the joy they bring," remarked Emily Patterson, VP of marketing at Culver's. "We're excited to blend the spirit of Oktoberfest with our own Midwestern flavor. It’s gonna be a fantastic month filled with cheesy delights and a cheerful atmosphere for everyone who stops in. Whether you’ve already fallen in love with the CurderBurger or you’re ready to embark on a new taste adventure with our Jalapeño Cheese Curds, there’s something magical waiting for you at Culver’s this October."
So, cheese curd fans, mark your calendars and head over to your nearest Culver's to experience this cheesy celebration. For those looking to explore Culver's offerings, visit their website to locate a nearby restaurant. Prepare to indulge in the deliciousness of the CurderBurger and Jalapeño Cheese Curds, and make the most of the inaugural Curdtoberfest as it takes over the month of October with flavorful fun.
Topics Consumer Products & Retail）
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