#Japan #Higashi-Osaka #Metoree #Chousei Sangyo #ZAZA

Introduction

Chousei Sangyo Co., Ltd. has recently shared a notable case study on how they successfully leveraged the industrial product search service, Metoree, to enhance their SEO strategies and significantly increase the number of inquiries they receive. Managed by ZAZA Corp., Metoree operates as a comprehensive resource for industrial products, serving as a bridge between manufacturers and potential customers.

Based in Higashi-Osaka, Chousei Sangyo specializes in the design and manufacturing of flexible tubes utilized in piping equipment for vibration absorption, displacement absorption, and position adjustment across various industries.

The Background and Initial Challenges

Historically, Chousei Sangyo has thrived on its longstanding relationships with existing customers and referrals while maintaining a stable business model. However, they faced considerable challenges with their online presence and lead generation. With no dedicated personnel for SEO and limited time allocated to web marketing, the company found that their website's search ranking had drastically declined, resulting in a significant drop in traffic.

This decline manifested in a lack of inquiries through their website, dwindling to as low as zero in some months. The situation was compounded when they noticed that competitors were appearing higher on Google searches via Metoree, which highlighted a growing threat to their online visibility and brand recognition. This alarming realization prompted the company to consider adopting Metoree as part of their digital strategy.

Implementation and Results

The introduction of Metoree has yielded impressive results for Chousei Sangyo:

• - Inquiries through the company website jumped from virtually none to approximately ten per month.
• - They expanded their clientele by attracting new industry sectors.
• - Direct transactions with user companies increased significantly, eliminating the need to go through intermediaries, which accelerated communication and project progression.
• - Existing clients expressed appreciation by pointing out how Chousei Sangyo was now prominently displayed in search results, which effectively boosted their credibility in the market.

For more detailed results, please visit the following case study page: Metoree Case Study.

Comments from Chousei Sangyo

According to Mr. Kakutani, the Sales Manager at Chousei Sangyo:

"Since the implementation of Metoree, the number of inquiries through our website has had a remarkable increase. It was not uncommon to have zero inquiries in previous months, but now we reliably receive around ten. Metoree effectively enhances customer traffic while requiring minimal setup and maintenance. Additionally, their regular follow-ups and reporting help us stay informed about our online performance. I believe it is an extremely effective option for companies that struggle to address their SEO needs, seek to acquire new customers, or aim to enhance awareness of their brand."

About Chousei Sangyo Co., Ltd.

• - Company Name: Chousei Sangyo Co., Ltd.
• - Location: 1-13 Nagatanishi 6-chome, Higashi-Osaka, Osaka, Japan
• - Representative: Yoshikazu Sato
• - Founded: 1973
• - Website: Chousei Sangyo

About Metoree

Metoree stands as one of Japan's largest industrial product search services. Catering to engineers, researchers, and procurement officers, it offers a wide range of industrial products including measuring instruments, processing and working machines, electronic components, test equipment, and packaging materials from over 80,000 manufacturers and distributors. Notably, Metoree is available in five major languages: English, Spanish, French, German, and Korean, making it accessible to a global audience.

ZAZA Corporation continues to support various industrial product manufacturers through Metoree, further facilitating the digital transformation in the manufacturing sector.

About ZAZA Corporation

With a mission to "implement the future," ZAZA Corporation aims to create a leading B2B marketplace representative of the 21st century. They aspire to innovate the traditionally slow digitalization of B2B transactions, addressing industry-wide challenges and generating value.

• - Company Name: ZAZA Corporation
• - Location: 21F JP Tower Nagoya, 1-1-1 Meieki, Nakamura-ku, Nagoya, Aichi, Japan
• - Representative: Takahiro Nagatsu
• - Established: July 4, 2017
• - Business Overview: Operation of the DX platform Metoree and the travel platform airKitchen.
• - Website: ZAZA Corporation
• - Metoree: Metoree Homepage
• - AirKitchen: AirKitchen Homepage