#USA #Velir #Wendy Karlyn #Brooklyn Data #Somerville, Massachusetts

Leadership Transition at Velir and Brooklyn Data

As Velir celebrates its 25th anniversary, the agency is embarking on a significant leadership shift. Wendy Karlyn, who joined the company in 2024 as the Chief Client Growth Officer, has been appointed as the new Chief Executive Officer. Karlyn takes over from Dave Valliere, who has led the company for a decade with a focus on innovation and transformation.

A Legacy Marked by Growth

Dave Valliere’s decade at the helm of Velir has been characterized by growth and reinvention. Under his leadership, the agency successfully transitioned from a systems-focused firm to a prominent player in digital experience strategy and implementation. One of Valliere's noteworthy achievements was the acquisition of Brooklyn Data in 2023, which allowed the incorporation of top-tier data expertise into Velir. This move not only strengthened Velir's capabilities but also initiated the establishment of its in-house data studio.

Valliere reflects on his term, stating, "Leading Velir through this chapter of growth and transformation has been one of the most rewarding experiences of my career. The culture we've built and the trust we've earned with clients are achievements I'm incredibly proud of. Wendy's vision, empathy, and leadership make her the ideal person to take Velir and Brooklyn Data forward."

Wendy Karlyn: A Visionary Leader

Wendy Karlyn brings a wealth of experience in digital transformation and client strategy to her role as CEO. Her background includes leadership positions at renowned digital consultancies like Rightpoint and Sapient, where she played a pivotal role in helping clients redefine their customer experiences.

Wendy's strategy is centered on enhancing client engagement by promoting data-driven decision-making and fostering cross-functional collaboration. As CEO, she commits to pushing the boundaries of what Velir can achieve by elevating its capabilities in AI, data strategy, and digital innovation. She has already begun to make her mark by advocating for an outcome-focused approach to client relationships.

Wendy expressed her excitement, saying, "My passion is helping organizations harness data, technology, and creativity to deliver meaningful outcomes. Velir and Brooklyn Data have an exceptional team and a clear purpose. I'm honored to lead us into this next chapter as we help our clients grow, adapt, and lead in an increasingly dynamic digital world."

About Velir and Brooklyn Data

Velir is a data-driven digital experience agency dedicated to helping mission-oriented organizations connect with their audiences. The agency's blend of data, strategy, design, and technology results in impactful digital experiences that drive measurable results in customer engagement and loyalty.

At the heart of Velir's offerings is Brooklyn Data, its in-house data studio. This division empowers clients by transforming extensive datasets into actionable insights, optimizing digital strategies, and improving overall performance.

Together, Velir and Brooklyn Data represent a unified front in delivering digital and data excellence. Their joint mission is to help organizations unlock growth and provide exceptional value in an ever-changing market landscape.

As Veilr and Brooklyn Data transition into this new chapter, the focus remains on nurturing talent and sustaining the invaluable relationships cultivated over the years, ensuring that their clients thrive in tomorrow's digital environment.