Greenwing Expands Its Wine Collection with Two New Varietals from Oregon

Greenwing's New Chapter Expands to Oregon



Greenwing, a prominent winery from The Duckhorn Portfolio, is primarily known for its Columbia Valley Cabernet Sauvignon. In an exciting development, the brand announced the launch of two new wines sourced from Oregon, marking a significant expansion of its portfolio on the West Coast. The debut wines, a 2024 Willamette Valley Pinot Noir and a 2025 Pinot Grigio, aim to deliver high-quality options at price points accessible to a broader audience. This move not only enhances Greenwing's offerings but also aligns with the brand's mission to provide wines that resonate with both quality and approachability.

The introduction of these Oregon wines comes at a time when the demand for quality Pinot Noir has been surging, particularly from this renowned region. The Willamette Valley is celebrated for its ideal terroir, which is highly favorable for Pinot Noir production. It enjoys a prolonged, temperate growing season that perfects the ripening process, allowing grapes to develop complex flavors without the risk of overripening. This unique climate and diverse soil types contribute significantly to the characteristic elegance and depth of the wines produced in this area.

With the launch of the 2024 Pinot Noir, wine enthusiasts can expect rich aromas of dark cherry and spiced cranberry, accentuated by subtle earthy notes and a hint of baking spice. The flavor profile on the palate presents a balance of silky tannins and fresh acidity that culminates in a prolonged finish with lively hints of ripe raspberry. Meanwhile, the 2025 Pinot Grigio is characterized by its vibrant aromas of white peach, red apple, and zesty lemon, rounded out by delightful notes of honeysuckle. The palate is crisp and refreshing, with lingering notes of stone fruit and lemon curd, making it an excellent option for those warm summer evenings.

Chanel Caplan, Senior Vice President of Premium Brands for The Duckhorn Portfolio, expressed excitement over these new varietals, emphasizing their goal to fill a crucial gap in the market for approachable, quality wines in the $15-$20 price range. "We are thrilled to build on the success of our Greenwing Cabernet Sauvignon with these new offerings. Expanding into Oregon represents a pivotal step in the brand's evolution,” she noted. Caplan highlighted that with the growing interest in Oregon wines, particularly Pinot Noir—which is outpacing the overall category—the timing of this launch is ideal.

Since its inception, Greenwing began its journey with a single varietal from Washington but has quickly adapted to evolving wine trends and consumer preferences. The brand's philosophy centers on crafting wines that embody the essence of the West Coast, striking a balance between character, craftsmanship, and accessibility. This ethos not only attracts wine lovers but also resonates with an audience that values mindful living and sophisticated choices.

The Duckhorn Portfolio has crafted a reputation for luxury wines, elevating Greenwing's accessibility to high-quality wines from both Washington and Oregon. As consumers increasingly seek authentic and distinctive wines that represent their origins, Greenwing appears poised to meet this demand. With its promising new varietals, the brand is set to establish itself as a significant player in the realm of West Coast wines.

To learn more about Greenwing's offerings and explore their full range of products, wine lovers are encouraged to visit GREENWINGWINES.COM.

Conclusion


Greenwing's expansion into Oregon signifies not just growth for the brand, but also a dedication to delivering quality wines that are both accessible and reflective of their unique terroir. As the wine landscape evolves, Greenwing’s commitment to quality will undoubtedly keep it at the forefront of consumers' minds, making high-quality wines available to all.

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Topics Consumer Products & Retail)

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