Forter Enhances Payment Solutions with Predictive Routing and AI Agent Detection
In an age where digital transactions are becoming ever more complex, Forter has taken a significant step forward with its recent product enhancements announced on April 7, 2025. The company, known for being a Trust Platform for digital commerce, has introduced its beta launch of Predictive Payment Routing along with a new GenAI agent detection feature. This release comes as a response to the changing landscape of consumer behavior and the increasing sophistication of fraud threats.
Cyndy Lobb, the Chief Product Officer at Forter, emphasized that the dynamics of digital commerce have transformed over the past year. With advancements in Generative AI (GenAI) technology and evolving fraud tactics, businesses face unprecedented challenges to stay competitive and secure. Forter’s enhancements aim to help businesses navigate these complexities by providing integrated solutions that address payments, fraud, and identity verification on a single platform.
Forter has been a pioneer in helping businesses customize payment authentication based on user risk profiles and issuer strategies. Now, with the introduction of Predictive Payment Routing, it allows businesses not only to make informed decisions about payment authentication but also to dynamically select the most suitable processors and card networks for each transaction. This strategy not only aims to enhance the authorization rates for transactions but also minimizes operational costs associated with payment processing.
Moreover, businesses can integrate their payment strategies seamlessly into Forter’s advanced model, providing greater customization and control. In today’s ever-competitive retail environment, the ability to increase payment success rates while effectively managing costs is crucial for sustaining growth.
In addition to the optimizations within payment processing, Forter has also rolled out important advancements in its artificial intelligence-driven decision models. The company acknowledges the rising power and prevalence of GenAI agents that can interact on behalf of consumers, and this has necessitated a robust detection system. By introducing GenAI agent detection capabilities, Forter ensures that businesses can differentiate productive bots from those attempting to engage in fraudulent activities.
This capability is essential for maintaining policies and protecting users from deception, making it easier for companies to identify good bots that enhance the shopping experience against malicious entities focused on exploiting weaknesses. Furthermore, Forter's improved systems now also boast a 20% improvement in detecting device takeover attempts and a 15% boost in identifying manipulation techniques through proxies and VPNs. These enhancements are particularly vital as cyber threats continue to evolve in sophistication.
To maximize its reach and efficacy in the market, Forter has broadened its global partner ecosystem. Achieving Premier Partner status within Shopify’s Enterprise Technology Partner Program marks a significant milestone for Forter. As the only fraud prevention provider in this elite group of 23 global partners, Forter is positioned to deliver advanced fraud prevention solutions to Shopify’s largest merchants, enabling them to reduce risk and enhance their customer experience through secure transactions.
As the commerce sector grows and adapts to new challenges, Forter’s ongoing commitment to innovation in payment solutions and security ensures that businesses equipped with its tools can thrive in a competitive landscape. With solutions that get better at detecting threats and optimizing payments, Forter enables merchants to focus on what truly matters—their growth and customer relations. For more detailed information about Forter's product enhancements, businesses and interested parties can visit Forter’s website.
About Forter: Forter is recognized as the Trust Platform for digital commerce, helping businesses securely process transactions while facilitating a seamless consumer experience. Esteemed clients including Adobe, eBay, and Nordstrom trust Forter to manage over $2 trillion in transactions, showcasing its expertise in fraud prevention and identity management.
Cyndy Lobb, the Chief Product Officer at Forter, emphasized that the dynamics of digital commerce have transformed over the past year. With advancements in Generative AI (GenAI) technology and evolving fraud tactics, businesses face unprecedented challenges to stay competitive and secure. Forter’s enhancements aim to help businesses navigate these complexities by providing integrated solutions that address payments, fraud, and identity verification on a single platform.
Enhancements to Payment Optimization
Forter has been a pioneer in helping businesses customize payment authentication based on user risk profiles and issuer strategies. Now, with the introduction of Predictive Payment Routing, it allows businesses not only to make informed decisions about payment authentication but also to dynamically select the most suitable processors and card networks for each transaction. This strategy not only aims to enhance the authorization rates for transactions but also minimizes operational costs associated with payment processing.
Moreover, businesses can integrate their payment strategies seamlessly into Forter’s advanced model, providing greater customization and control. In today’s ever-competitive retail environment, the ability to increase payment success rates while effectively managing costs is crucial for sustaining growth.
AI-Driven Insights Against Fraud
In addition to the optimizations within payment processing, Forter has also rolled out important advancements in its artificial intelligence-driven decision models. The company acknowledges the rising power and prevalence of GenAI agents that can interact on behalf of consumers, and this has necessitated a robust detection system. By introducing GenAI agent detection capabilities, Forter ensures that businesses can differentiate productive bots from those attempting to engage in fraudulent activities.
This capability is essential for maintaining policies and protecting users from deception, making it easier for companies to identify good bots that enhance the shopping experience against malicious entities focused on exploiting weaknesses. Furthermore, Forter's improved systems now also boast a 20% improvement in detecting device takeover attempts and a 15% boost in identifying manipulation techniques through proxies and VPNs. These enhancements are particularly vital as cyber threats continue to evolve in sophistication.
Strengthening Partnerships and Ecosystem
To maximize its reach and efficacy in the market, Forter has broadened its global partner ecosystem. Achieving Premier Partner status within Shopify’s Enterprise Technology Partner Program marks a significant milestone for Forter. As the only fraud prevention provider in this elite group of 23 global partners, Forter is positioned to deliver advanced fraud prevention solutions to Shopify’s largest merchants, enabling them to reduce risk and enhance their customer experience through secure transactions.
Conclusion
As the commerce sector grows and adapts to new challenges, Forter’s ongoing commitment to innovation in payment solutions and security ensures that businesses equipped with its tools can thrive in a competitive landscape. With solutions that get better at detecting threats and optimizing payments, Forter enables merchants to focus on what truly matters—their growth and customer relations. For more detailed information about Forter's product enhancements, businesses and interested parties can visit Forter’s website.
About Forter: Forter is recognized as the Trust Platform for digital commerce, helping businesses securely process transactions while facilitating a seamless consumer experience. Esteemed clients including Adobe, eBay, and Nordstrom trust Forter to manage over $2 trillion in transactions, showcasing its expertise in fraud prevention and identity management.
Topics Business Technology）
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