#Japan #Tokyo #LeanGo #Spider AF #Dejam

Strategic Partnership Overview

Spider Labs, headquartered in Minato-ku, Tokyo, and LeanGo from Meguro-ku, Tokyo have announced a new business partnership aimed at fortifying their marketing strategies against the escalating issue of ad fraud. This collaboration will leverage Spider Labs' well-regarded anti-fraud solution, Spider AF, alongside LeanGo's innovative CVR improvement tool, Dejam, thereby enabling advertisers and marketers to engage in a more secure and efficient marketing environment.

Background of the Partnership

As the digital advertising market continues to expand, the impact of ad fraud has become more severe each year. A recent estimate by Spider Labs placed the annual financial loss due to ad fraud in Japan at a staggering 151 billion yen for the fiscal year 2024. This statistic illustrates significant waste in advertising budgets and the perilous influx of inaccurate data, posing a considerable threat to the integrity of the industry.

Spider Labs has been a frontrunner in the detection of marketing fraud since its inception, promoting transparency and security in advertising through tools like Spider AF. Meanwhile, LeanGo's Dejam tool is dedicated to elevating CVR (Conversion Rate) improvements, emphasizing that a healthy data foundation is crucial for effective optimization cycles.

The partnership aims to combine the strengths of both companies, fostering an environment where business entities and agencies can safely focus on improving their results while simultaneously reducing the risk of fraud. Spider Labs’ representative, Satoko Otsuki, expressed her excitement over the collaboration, emphasizing the essential balance of safety and transparency in marketing activities. She noted that this initiative will enhance the security of marketing environments while maximizing effectiveness through the synergistic use of both companies’ technologies.

Executive Statements

Satoko Otsuki (CEO, Spider Labs)

Otsuki remarked on the significance of the collaboration and the opportunities it presents for enhancing security and effectiveness in marketing activities. Merging Spider AF with LeanGo's Dejam tool will address the dual challenges of maintaining robust security while driving performance improvements.

Shori Hirai (CEO, LeanGo)

Hirai expressed his delight at the partnership and emphasized the importance of blocking unnecessary traffic generated by fraud. He believes that collaborating with Spider Labs will allow for effective ad verification while maintaining a satisfactory user experience, ultimately driving better results for all stakeholders involved. LeanGo is committed to continuing its focus on CVR enhancements, exploring partnerships like this one, and making significant contributions to the marketing domain.

About Spider AF

The Spider AF PPC is an advanced tool designed to detect and block inevitable ad fraud that occurs with online ad placements. Estimates indicate that ad fraud can account for as much as 51% of advertising expenses. However, identifying this fraud can be challenging, making regular audits essential. Spider AF PPC has established itself as the number one choice in the domestic market across various accounts and companies, offering free diagnostics of potential losses due to ad fraud. The tool allows users to easily set up measurement tags that automatically detect and block fraudulent activities, making it accessible to advertisers, agencies, and ad network operators alike.

For additional details, visit Spider AF's website.

About Spider Labs

• - Company Name: Spider Labs Inc.
• - Headquarters: 4th Floor, Minami Aoyama ST Building, 7-10-3 Minami Aoyama, Minato-ku, Tokyo
• - CEO: Satoko Otsuki
• - Business Focus: Development and operation of anti-fraud tools including Spider AF, data science consulting, and marketing security solutions for resale fraud, lead fraud, and affiliate marketing.
• - Establishment: April 2011
• - Website: Spider Labs

About LeanGo

• - Company Name: LeanGo Inc.
• - Headquarters: 3-22-11 Yakumo, Meguro-ku, Tokyo
• - CEO: Shori Hirai
• - Business Focus: Providing tools and practical support aimed at maximizing CVR improvements.
• - Establishment: April 1, 2020
• - Official Website: LeanGo
• - Dejam Website: Dejam