#Brazil #São Paulo #Ituran #BMW Motorrad

Ituran and BMW Motorrad Join Forces for Improved Motorcycle Experience in Brazil

Ituran Location and Control Ltd., a prominent name in vehicle telematics, has officially partnered with BMW Motorrad Brasil. This exciting collaboration is set to enhance the riding experience for motorcycle enthusiasts in Brazil through advanced telematics technology. Under this strategic partnership, a suite of innovative services will be offered to BMW Motorrad customers, focusing on rider safety, security, and connectivity.

Enhanced Connectivity Features

The partnership introduces an array of cutting-edge features aimed at elevating the riding experience. With Ituran's state-of-the-art telematics, riders will enjoy real-time location tracking and virtual geofencing capabilities. This means that motorcycle owners can monitor their vehicles' whereabouts, setting safe zones and receiving alerts if their bike ventures outside designated areas. Moreover, features such as route history, risk zone heat maps, and maintenance alerts foster a proactive approach to motorcycle management.

Additionally, the integration of the Ituran app offers a seamless connection between the rider and their motorcycle. Not only can users access important data regarding their vehicle, but they will also receive updates from BMW Motorrad and its dealers, ensuring that riders stay informed about their motorcycles.

Exclusive Offers for Riders

In a move to encourage adoption among new motorcycle owners, BMW Motorrad is providing 24 months of complimentary access to Ituran's telematics services. This initiative is extended to both new and existing customers, allowing everyone to benefit from these cutting-edge safety and connectivity features. Matheus Pereira, CEO of BMW Motorrad in Brazil, highlighted the importance of this partnership in enhancing customer experience, stating, "This new collaboration with Ituran empowers us to create a comprehensive offering that transcends traditional tracking."

A Boon for Motorcycle Market

The partnership not only supports existing motorcycle owners but also aims to significantly expand Ituran’s market presence in Brazil. Eyal Sheratzky, CEO of Ituran, remarked on the strategic significance of this alliance, emphasizing, "This partnership enhances our position in a vital segment, broadening our customer base in the motorcycle industry."

This collaboration marks a pivotal moment in Ituran's efforts to strengthen its innovation leadership in Brazil, a country that plays a crucial role in the company's global growth strategy. Given that motorcycles are a popular mode of transport in Brazil, especially in urban environments where traffic congestion is prevalent, the partnership between Ituran and BMW Motorrad represents an exceptional opportunity to cater to an increasing demand for enhanced motorcycle connectivity and security.

About BMW Group

BMW Group is recognized worldwide for its high-quality premium vehicles, encompassing brands like BMW, MINI, and Rolls-Royce. The company's robust production network includes over 30 facilities across different countries, with a strong sales presence in more than 140 territories. Sustainability remains a core value for BMW Group, integrated into every aspect of its operations, from production to service delivery.

About Ituran

Since its founding in 1995, Ituran has established itself as a leader in mobility technology, offering a wide array of location-based services for connected vehicles. The company specializes in stolen vehicle recovery, fleet management, and mobile asset tracking, securing a leading position in the Latin American market. With a growing subscriber base of over 2.5 million, Ituran continues to innovate, with operations spanning across many countries, including significant growth in Brazil.

For more details about this groundbreaking partnership and the services offered, please visit Ituran's official website.