#None #New York #Retail Media #Surfside #Commerce Media

Surfside Expands Its Commerce Media Solution

In a groundbreaking development for brick-and-mortar retail, Surfside, a prominent player in the retail media and omnichannel advertising sphere, has announced an expansion of its Commerce Media solution. The latest update introduces the ability to utilize in-store inventory, allowing retailers and brands to conduct data-enhanced, targeted advertising campaigns within physical shopping environments.

This expansion represents a strategic shift that places emphasis on engaging potential shoppers at the very moment they are making purchase decisions. By incorporating in-store screens into their marketing mix, brands can now reach customers through a connected experience that meshes seamlessly with existing digital advertising efforts.

Key Features of the Expanded Solution

The newly enhanced retail media solution offers several key capabilities designed to maximize engagement and sales effectiveness:

1. Personalized Messaging

This feature leverages historical purchase data to deliver messages that resonate with customers, effectively targeting individuals with relevant offers.

2. Connected Omnichannel Experience

By ensuring that marketing messages are synchronized across various channels—be it in-store, online, or through mobile applications—Surfside facilitates a holistic consumer journey that enhances brand interaction.

3. Closed-Loop Measurement

Brands can now track how their in-store advertisements directly influence sales, providing invaluable insights through verified purchase data.

4. Dynamic Creative Optimization

This real-time adjustability allows marketing content to be tailored based on various factors, such as stock availability and time-sensitive promotions.

5. Nationwide Scale

With thousands of screens deployable across multiple retail locations, Surfside removes the barriers typically associated with traditional in-store media campaigns.

The Impact of In-Store Advertising

Research illustrates the substantial role that the physical retail environment plays in consumer decision-making. It has been shown that effective in-store merchandising can amplify sales by up to 19%. The integration of in-store media into existing omnichannel campaigns not only enhances customer reach but also tends to yield 1.5 to 2 times higher returns compared to solely online campaigns.

Matthew Cutone, the Founder and CEO at Seed Technology, expresses confidence in this expansion, stating, "Through Surfside, we've empowered our retailers to unlock new value from in-store screens. This solution not only creates a new revenue stream for our retailers but also enhances their ability to engage with consumers right when it matters most—at the point of sale."

With the addition of in-store inventory capabilities, Surfside furthers its goal of facilitating personalized, performance-driven retail media campaigns. Currently, in-store advertising through Surfside is already operational in over 3,000 locations thanks to partnerships with leading retail technology providers.

Looking Ahead

As Surfside continues to innovate in the retail media space, the implications for brands and retailers are substantial. This new capability not only streamlines the advertising process but also provides them with a unique opportunity to gather real-time customer insights and adapt quickly to changing market conditions.

Brands interested in harnessing the power of Surfside's in-store retail media can reach out through their website surfside.io/demo or via email at [email protected].

About Surfside

Surfside is committed to providing the necessary technology and infrastructure for businesses to establish powerful, customized advertising platforms. From personalized commerce to full funnel media campaigns, Surfside continues to pioneer solutions that assist brands in reaching their target audiences effectively and efficiently.