Mars Unveils Exciting Innovations at the Upcoming 2025 Sweets & Snacks Expo

Mars, the maker of some of the most well-loved confectioneries and snacks globally, is excited to announce its return to the
2025 Sweets & Snacks Expo, taking place in Indianapolis from May 13 to May 15. This year, Mars plans to highlight a series of new offerings that reflect changing consumer preferences and emerging trends in the snacking industry.

Evolving Snacking Behaviors

The world of snacking has seen significant changes in recent years, particularly in how consumers treat themselves. Tim LeBel, President of Sales at Mars Wrigley North America, emphasized the importance of treating moments for consumers, stating, "Treating plays an important role in life's moments, big and small." With this philosophy, Mars aims to continuously innovate its products to enhance consumer experiences.

At the event, Mars will present exciting flavors, unique formats, and seasonal designs that resonate with shoppers. The company places a strong emphasis on using insights to shape its offerings, catering to both traditional favorites and modern demands for healthier, more adventurous treats.

Spotlight on New Innovations

Visitors to Mars’ booth #5202 can expect to see a lineup of groundbreaking products:
1. STARBURST® GOODIES: These new plant-based gummies contain only 4g of sugar per serving and are a great source of fiber, crafted with real fruit juice.
2. MM'S® Peanut Butter & Jelly: This twist on a classic features bite-sized chocolate treats infused with berry flavors and a creamy peanut butter center, reminiscent of a PB&J sandwich.
3. SKITTLES® POP'D Original Sour: Capitalizing on the freeze-dried candy trend, these new SKITTLES feature a crunchy twist to the traditional fruity experience.
4. SNICKERS® Pecan: A delightful version of the beloved candy bar, it blends caramel, smooth nougat, milk chocolate, and the savory goodness of pecans.
5. SNICKERS® Shapes: Available in festive shapes, this product brings the signature SNICKERS taste to seasonal celebrations, from Easter to novelty parties.

Extended Celebrations And Consumer Engagement

At the Expo, Mars acknowledges an emerging trend around 'stretched seasons'—the growing practice of prolonging festive celebrations. Events like Summerween and Augtober highlight how consumers use these innovative festive occasions to extend joy through treats. Mars aims to leverage these trends to connect with consumers year-round.

Tim LeBel will lead a panel discussion on May 13th at 2 PM on the Gold Stage (booth #4359), focusing on how companies can harness these evolving consumer behaviors to sustain growth and drive more robust shopping experiences. This insightful session is one not to be missed.

About Mars, Incorporated

Mars, Incorporated operates with the principle that the world we want tomorrow starts with how we do business today. A family-owned enterprise valued at over $50 billion, Mars has extensive operations, producing beloved brands like ROYAL CANIN®, MM'S®, SNICKERS®, and more. With a commitment to quality, responsibility, mutuality, efficiency, and freedom, Mars is dedicated to enhancing the lives of people and pets alike. To stay updated on their latest innovations, visit Mars.com and follow them on social media platforms.

Connect at the Sweets & Snacks Expo

For those planning to attend the Sweets & Snacks Expo, be sure to visit Mars at booth #5202 for delicious innovations and a chance to learn more about the brand's push towards a sustainable and exciting future in snacking.