Mattrz Joins BIPROGY Group, Enhancing Service Reliability and Expansion

Mattrz Officially Joins BIPROGY Group

Mattrz, Inc., headquartered in Chiyoda, Tokyo, has announced its incorporation into BIPROGY Group, a systems integrator based in Koto, Tokyo. This strategic integration marks a significant milestone as Mattrz aims to enhance its digital transformation services for small and medium-sized enterprises (SMBs) leveraging BIPROGY's extensive IT service knowledge.

Purpose and Background of the Integration

Founded in 2018, Mattrz operates with a mission centered on “People x Technology,” aiming to be the most customer-centric company. Primarily serving SMBs, Mattrz has expanded its service offerings to include a diverse range of digital marketing solutions under the Mattrz series. Highlights include the web engagement tool, MATTRZ CX, email and SMS services for cart abandonment, SEO and content marketing, social media operations support, web advertising management, and UI/UX consulting. With over 1,300 contracts, Mattrz has been a pivotal partner in enhancing customers' digital marketing capabilities and driving revenue growth.

BIPROGY, with a workforce of over 8,000 employees, has been a key player in the IT service industry for over 35 years. It serves more than 5,000 businesses and government institutions across Japan, offering comprehensive services from IT system integration to BPO solutions, particularly for the manufacturing, retail, and public sectors. This partnership with Mattrz will enable businesses in these sectors to access robust support backed by BIPROGY’s financing partnerships and deep digital marketing experience.

Benefits of the Integration

With Mattrz joining the BIPROGY Group, the company plans to absorb BIPROGY’s operational frameworks, enabling it to deliver services that are not only reliable but also sustainable and high-performing. This collaboration will enhance Mattrz’s service quality in areas like UI/UX, offering greater functionality to clients while expanding service offerings to a wider customer base without sacrificing the agility that Mattrz has been known for.

Future Development Plans

Looking ahead, Mattrz intends to capitalize on BIPROGY's strong brand and customer foundation to extend its services to a broader range of SMBs. This partnership will allow Mattrz to provide its clients access to relevant SMB-DX services from BIPROGY, creating new synergies through combined client bases. Together, both companies have set an ambitious target of achieving an annual revenue of 3 billion yen by 2029 from their SMB-support initiatives.

Statement from Mattrz CEO, Keiki Yokokawa

President Keiki Yokokawa of Mattrz commented on this strategic move, reflecting on the company’s commitment to customer support and trust built since its inception. He emphasized the significance of this transition as Mattrz undergoes a substantial transformation with a full renewal of its solutions planned in 2024. The aim is to blend Mattrz’s deep customer support ethos with BIPROGY’s extensive IT service offerings, generating immense value for both SME clients and Japan’s economy at large.

Yokokawa affirmed, “This step will not only accelerate our growth but also robustly support our clients' business expansion and contribute to addressing significant societal productivity challenges.” Mattrz will continue delivering value sincerely and courageously, focusing on the customers, employees, and society as a whole.