Transforming Stockouts into Purchase Opportunities with aunn Inventory Solution

In today's competitive e-commerce landscape, the impact of stockouts can significantly deter potential buyers. Recognizing this challenge, Makip Co., Ltd., based in Shinjuku, Tokyo, has launched an innovative solution called ``aunn Inventory & Similar Items''. This service aims to alleviate lost sales by displaying similar items when desired products are out of stock. Recent AB testing results indicate that this solution has successfully enhanced purchase rates by approximately 1.3 times for online retailers.

The Challenge of Stockouts

Many online shoppers experience disappointment when they cannot find their desired size or color of a product. Unlike physical retail stores, where staff can readily suggest alternatives, online shoppers must often search for substitutes themselves. If they struggle to find suitable options, they may abandon their search altogether, leading to significant lost sales for e-commerce businesses. This scenario illustrates a critical need for a solution that can keep customers engaged and drive them toward a purchase.

The aunn Solution

The ``aunn Inventory & Similar Items'' service provides a personalized experience to help mitigate shopping cart abandonment due to stockouts. By leveraging the extensive body type data gathered from the size recommendation engine ``unisize'' and the SKU (Size and Color) inventory data maintained by e-commerce platforms, aunn presents users with similar items that align with their unique body type and desired style. This automated personalization allows customers who might otherwise have given up on their purchase to discover alternative options easily, minimizing their effort and disrupting the thought of leaving the site.

As a result, the service not only enhances the user experience but also maximizes sales for online retailers by effectively redirecting consumer interest to other products. This win-win situation fosters a mutually beneficial relationship between users and e-commerce businesses, ultimately expected to lead to increased revenue.

Demonstrating Success through AB Testing

To evaluate the effectiveness of aunn, multiple e-commerce websites participated in AB testing, comparing purchase conversion rates (CVR) between instances where aunn was displayed and where it was not. The findings revealed that displaying aunn led to an enhancement of CVR by approximately 1.3 times, confirming the hypothesis that presenting suitable alternative items can prevent customer drop-off caused by stockouts and ultimately boost conversion rates.

The Future of Personalized E-commerce with aunnPersonalization

Beyond inventory solutions, Makip's ``aunnPersonalization'' service is designed to provide a fully tailored shopping experience. Using the extensive body type data and preference insights gathered through unisize, this service presents each user with personalized product recommendations and outfit suggestions. This means that customers no longer need to browse through endless categories; instead, they can seamlessly encounter the products they desire, enhancing their overall customer experience.

About Makip Co., Ltd.

Company Name: Makip Co., Ltd.
CEO: Shingo Eimoto
Address: 126 Yarai-cho, Shinjuku, Tokyo, NITTO Building 1F
Website: makip.co.jp
aunn Personalization: Visit Here
Phone Number: 03-6265-3465
Contact Email: [email protected]

In conclusion, Makip's innovative approach to tackling stockouts is setting a new standard for customer engagement and sales optimization in e-commerce. As the industry continues to evolve, solutions like aunn will be crucial for improving consumer satisfaction and driving business growth.