HIROFU Introduces the Chic and Elegant CHICCA Spring/Summer 2026 Collection

The Launch of HIROFU's 2026 Spring/Summer Collection: CHICCA

The well-known ladies' bag brand HIROFU under the World Group has unveiled its new CHICCA bag series for the Spring/Summer 2026 collection. Starting from February 11, the exquisite bags will be available online and at all HIROFU retail locations nationwide.

Adding a Touch of Special to Everyday Life

HIROFU has been synonymous with finesse, operating primarily in high-end department stores across Japan since its inception in 1978. The brand focuses on a philosophy of Simple, Minimal, and Contemporary design, ensuring that its offerings remain timeless, unaffected by the ebbs and flows of the latest trends.

Round Shapes for Feminine Elegance

The name CHICCA, which means 'a little round treasure' in Italian, perfectly encapsulates the collection's aesthetic. Featuring soft, rounded forms, each bag is accentuated by a gleaming H-shaped metal element that enhances its minimalist appeal. The understated design speaks to those who appreciate quiet luxury, showcasing a sophisticated quality without ostentation.

Innovative Microfiber Lining

In another first for HIROFU, the CHICCA series incorporates microfiber lining. This innovation maintains the bags' strength and durability while ensuring they feel light and pleasant to the touch. The camel beige lining elegantly contrasts with the outer leather, adding a touch of flair to the bag's design.

Masterful Hand-stitching and Unique H-Metal

The CHICCA collection features three authentic styles: the Boston bag, bucket bag, and tote bag. While their silhouettes may appear classic, the luxurious leather creates natural drapes and reveals a playful spirit woven into each design by skilled artisans. The craftsmanship is evident in the care taken with every hand-stitched detail and the subtly eye-catching H-metal accents.

Collection Pricing

- CHICCA Shoulder Bag: ¥75,900 (tax included)
- CHICCA Tote Bag: ¥81,400 (tax included)
- CHICCA Handbag: ¥85,800 (tax included)

Visit any HIROFU store or the online shop to experience this collection firsthand amidst the beautiful craftsmanship and sophisticated style.

Discover More

To explore the details of the CHICCA collection, visit the official online store.

Follow HIROFU on Social Media

Stay updated by following HIROFU on Instagram and connect via LINE.

About HIROFU

The essence of HIROFU lies in its commitment to simplicity, minimalism, and contemporary design. Since its establishment in 1978, the brand focuses on harnessing the quality of materials to create products that stand the test of time, transcending fleeting trends. HIROFU aims to provide timeless pieces that can be cherished for years to come.