Bloom Street Launches One-Stop AI Translation Service for Global Companies

Bloom Street Introduces New AI Translation Service

Bloom Street, a company based in Tokyo, is making waves by launching a new service aimed at supporting foreign corporations venturing into the Japanese market. This innovative offering allows overseas companies to leverage generative AI for seamless translation and website implementation, dramatically reducing the time and costs typically associated with multi-language site management.

Service Overview

The new service offered by Bloom Street focuses on streamlining the translation process from start to finish. Traditional translation services often involve multiple steps and significant time delays, including back-and-forth communication with external translation agencies, cost estimates, and revisions. In contrast, Bloom Street's approach eliminates these inefficiencies by providing a single point of contact for all translation and implementation needs.

Using modern generative AI, the service enables companies to utilize their proprietary translation glossaries, ensuring that the translations reflect their unique terminology and style. This customization significantly reduces the amount of adjustment needed by Japanese staff after translation, leading to more timely and accurate updates on their websites.

Cost-Effectiveness of AI Translation

One of the most significant advantages of Bloom Street's service is how it addresses the financial burden associated with translation processes. Generally, companies have faced challenges due to the per-word pricing of translation services, which can add up quickly, especially when translations are needed sporadically. The introduction of AI in this process not only enhances efficiency but concurrently leads to a reduction in overall translation costs, as it mitigates the need for extensive revisions and corrections.

Challenges of Previous Translation Processes

Previously, local branches of foreign corporations in Japan often struggled with the frequent updates required for their English-language websites, which involved numerous iterations of product pages, solutions, and case studies. When updates were needed, the staff had to sift through their English resources and place orders with translation agencies, leading to repeated cycles of communication. These cumbersome processes not only resulted in time loss but also increased the likelihood of errors. Moreover, handling post-translation revisions and relaying final copies to the implementing team added layers of complexity and further slowed down the workflow.

Unique Features of the New Service

By offering comprehensive management of multilingual updates, Bloom Street stands out in its ability to effectively tackle the demands of the Japanese market. The service's AI translation is highly evolved, training on each client’s specific glossary, which ensures outcomes comparable to those produced by external translation services. This precise application of technology, combined with the company’s established expertise in website management, fosters a seamless localization process that can adapt quickly to the changing business landscape.

Juni Takayama, CEO of Bloom Street, emphasized the importance of this service, stating, "Many foreign corporations operating in Japan are typically small teams, which makes the heavy workload for Japanese personnel a pressing issue. Our service allows us to utilize the accumulated glossaries of each company. With generative AI ensuring high-quality translations comparable to those by external agencies, we provide a one-stop solution from translation to implementation."

About Bloom Street

Founded in August 2014, Bloom Street has been dedicated to assisting overseas enterprises targeting the Japanese market by delivering strategic marketing support. The company offers end-to-end services, from developing marketing strategies tailored to Japanese search behaviors to providing web localization that resonates with the local audience. By utilizing a bilingual expert team that closely collaborates with foreign headquarters, Bloom Street deepens its understanding of the Japanese market, ultimately striving for the best penetration of products and services.