#USA #Atlanta #agentic AI #multifamily housing #Betterbot

Betterbot Launches the Agentic AI Suite

On June 9, 2025, Betterbot, the preeminent automation platform in the multifamily sector, announced a major development: the release of the Agentic AI Suite. This innovative platform aims to revolutionize marketing, operations, and resident engagement within the industry. Along with the suite's launch, Betterbot also revealed a comprehensive rebranding that positions the company for its next phase of growth — emphasizing intelligent, proactive, and human-centered automation.

Zlatko Bogoevski, Betterbot's CEO and Co-Founder, stated, "This is not just a product launch — it's a leap forward in what AI can do for multifamily." Moving from reactive to proactive automation, the Agentic AI Suite empowers users by enabling intelligent, measurable performance across the lifecycle of renters and property operations.

The Agentic AI Suite: A Game Changer for Multifamily Operations

Designed specifically for the multifamily housing landscape, the Agentic AI Suite embodies a new class of AI agents. Unlike standard automation tools that merely react to prompts, these proactive digital coworkers learn and adapt to perform various tasks, significantly enhancing operational efficiency.

"The outcome is faster, smarter human work with less friction, truly delivering increased transparency and NOI for portfolios," Bogoevski remarked. The suite is structured into three integrated tiers:

• - Agentic Marketing: This full-funnel leasing engine supports 24/7 omnichannel engagement with advanced lead intelligence and AI-generated websites for streamlined interactions.
• - Agentic Operations: This includes intelligent automation for the entire resident lifecycle, addressing renewals, maintenance triage, collections, and service workflows.
• - Agentic Portfolio: Offering custom AI agent development and enterprise-grade insights, this tier supports data-driven growth at scale.

Dana Zeff, Managing Partner at Unit Leader LLC and a Betterbot investor, underscored the impact of this transformation: "Betterbot's new agentic AI isn't just a tool — it's an operational revolution. It means fewer handoffs, faster leasing cycles, and a dramatically leaner team footprint without compromising the resident experience. This is what scaling with intelligence really looks like."

Live Launch at Apartmentalize 2025

Betterbot will formally introduce the Agentic AI Suite at Apartmentalize 2025, the National Apartment Association's annual conference occurring from June 11-13 in Las Vegas. Attendees are invited to experience the new suite and branding at Booth #1510 and participate in exclusive customer innovation events on June 12 and 13.

Deanna Ransom, Betterbot’s SVP of Revenue, noted that the rebranding reflects a pivotal moment for the industry, indicating that Betterbot is prepared for this new era of operation: "We’re delivering purpose-built Agentic AI that makes teams faster, more efficient, and more human — and that requires a brand that reflects both the mission and the momentum."

Success Stories from Industry Leaders

The efficiency and impact of Betterbot's Agentic AI are already visible among leading operators. Elise Rudy, VP of Marketing at KETTLER, expressed the significant ROI seen through the platform: "Thanks to Betterbot's Agentic AI, we're saving over 900 hours per asset annually and realizing a 9X ROI. It's fundamentally changed how we operate — Betterbot is now an essential part of our team."

Betterbot's initiative positions the company at the forefront of intelligent multifamily AI solutions, designed to enhance operational performance, increase occupancy, and improve resident satisfaction across portfolios. Ransom reflects on the importance of Agentic AI, stating, "It’s more than a buzzword — it’s the foundation for future-proof, human-centered operations. We’re empowering teams to deliver excellence efficiently.”

Currently, 12 of the top 20 NMHC-ranked property management firms utilize Betterbot's services, showcasing its rapid expansion across the U.S. For more information about Betterbot and its offerings, visit www.Betterbot.com. Additionally, don’t forget to visit Booth #1510 at Apartmentalize 2025 to meet the Betterbot team and learn more about the transformative capabilities of the Agentic AI Suite.