Ecostore and Coji Coji Collaboration Campaign 2025
Ecostore Japan, a natural daily care brand from New Zealand represented by CEO Yohei Hanaue, has announced the second phase of its collaboration campaign with the beloved character Coji Coji. This exciting initiative kicked off on
September 15, 2025, following the successful first phase in August. Customers who purchase any of the three Ecostore toothpaste options can enter to win exclusive original merchandise, with a total of
300 prizes available.
Campaign Overview
The theme of this campaign, "みんなみがいてごらんよ" (Everyone, get your shine on!), encourages a stress-free approach to oral care. Drawing on Ecostore's commitment to sustainability, some of the campaign merchandise is crafted from recycled materials, reflecting the brand's dedication to environmental friendliness.
Prize Details
The campaign features three exciting awards:
Crafted from recycled rubber, this adorable luggage tag is soft and won't damage your bags, making it an ideal travel companion. The back allows you to write your name and address for easy identification.
- - Gentle Award: Toothpaste Stand
The stand, featuring a charming figure of Coji Coji, is made from recycled rubber and designed to keep your toothpaste accessible and fun during your daily routine.
This fluffy bath mat, adorned with a flying Coji Coji graphic, adds a touch of whimsy to post-bath routines. It also uses environmentally conscious materials for a sustainable finish.
How to Participate
To join the fun and possibly win these exciting prizes, participants must purchase at least one of the following Ecostore toothpaste variants:
- - Ecostore Toothpaste - Whitening (100g): Contains natural baking soda to keep your mouth fresh and promote natural whiteness.
- - Ecostore Toothpaste - Manuka & Propolis (100g): Combats bad breath with the inclusion of Manuka honey and propolis.
- - Ecostore Toothpaste - Complete Care (100g): Helps maintain oral hygiene with natural cleansing agents.
Purchases can be made through any authorized online shop during the campaign period. Receipt verification is required for participation, highlighting the purchase date and eligible product.
Special Limited-Edition Stickers
For a limited time, all toothpaste purchases from the campaign will come with original stickers featuring unique designs that can be used separately.
Additional Offers
As an added bonus for buyers, a limited number of original Coji Coji pop-up sponges will be given away for purchases exceeding 2,500 yen at select stores and the Ecostore official online shop. These eco-friendly sponges expand when wet and are made from 100% cellulose, providing strong absorbency without the use of plastics.
About Coji Coji
Coji Coji, created by Momoko Sakura, has captivated fans for over 20 years with its whimsical world and thought-provoking humor. The character's ethos of living life at one's own pace aligns beautifully with Ecostore's mission of integrating sustainability into everyday products.
For those interested in entering the campaign, additional information can be found on the official Ecostore site:
Ecostore Campaign.
Conclusion
By combining eco-conscious practices with delightful rewards, Ecostore invites everyone to enhance their oral care routine while engaging with the playful spirit of Coji Coji. This combination not only promotes healthier habits but also fosters a sense of community and shared values around sustainability.
Join us in this exciting journey and let’s shine together! Visit Ecostore's official website for more information on their products and the ongoing campaign.