Kettle & Fire Launches KettleWorks: A New Era for Bone Broth Manufacturing

Kettle & Fire, a leader in the bone broth industry, recently announced a significant milestone in its journey by opening KettleWorks, a state-of-the-art manufacturing facility located in Lancaster, Pennsylvania. This marks the company's first foray into self-manufacturing, a strategic move that aims to enhance operational efficiencies and cater to the growing demand for high-quality bone broth products.

The decision to establish KettleWorks comes amid a robust growth trajectory for Kettle & Fire, driven by a recent secondary buyout of $43 million led by strategic partner Colter Ventures. This investment aims to bolster consumer demand, strengthen innovation resources, and make substantial investments in supply chain capabilities, including self-manufacturing.

The U.S. bone broth market, valued at over $300 million in 2024, is projected to double as consumer preferences shift towards healthier lifestyle options. Kettle & Fire's product portfolio is perfectly positioned to meet this demand, with offerings that emphasize nutrient density and flavor while contributing positively to the food system.

With the advent of KettleWorks, Kettle & Fire aims to maintain its high standards of quality, transparency, and taste through a meticulous production process. This facility is designed to ensure that every product meets the brand's rigorous quality checks and standards, making it a pivotal component in the company’s growth strategy.

Justin Mares, co-founder of Kettle & Fire, shared his insights on the evolution of the bone broth market since the company's inception a decade ago. He noted that consumers are increasingly proactive about their health, seeking trustworthy options that align with their wellness journeys. By owning and operating its production facility, Kettle & Fire can continue to thrive in this environment, ensuring the delivery of nourishing products to its customers.

KettleWorks is purposefully designed, spanning 167,000 square feet, in Central Pennsylvania, chosen for its strong manufacturing ecosystem, skilled labor pool, and logistical advantages. This strategic location will enable Kettle & Fire to navigate the complexities of supply chain management effectively while fostering innovation in the broader broth category.

The production at KettleWorks adheres to Kettle & Fire’s dedication to using only the finest ingredients. This includes a careful sourcing process, demanding quality checks, and a methodical slow-simmering technique that prioritizes the extraction of nutrients from high-quality bones, resulting in nutrient-rich products devoid of artificial additives.

Brian Hack, the CEO of Kettle & Fire, emphasized that self-manufacturing represents a substantial leap for emerging brands like Kettle & Fire. It not only assures consistent service to customers but also enhances collaboration with retailers and distributors. KettleWorks unlocks a range of capabilities, paving the way for improved service levels and exceptional product quality.

Kettle & Fire's commitment to high-quality, ethically sourced ingredients remains unwavering, and today, their products are available in over 22,000 stores nationwide. Millions of consumers are reaping the benefits of Kettle & Fire's broths and soups, which align perfectly with the growing trend towards health-conscious eating.

In summary, the opening of KettleWorks signifies a pivotal chapter in Kettle & Fire's journey, one that not only strengthens its market position but also enhances its ability to cater to the increasing consumer demand for high-quality bone broth. As the brand continues its mission to provide nourishing food options, it's poised to set new benchmarks in the industry while positively impacting the food ecosystem.

For more about Kettle & Fire and their offerings, visit www.kettleandfire.com.