Microban and siffron Join Forces to Revolutionize Retail Shelving Solutions

Microban and siffron's Innovative Partnership



Microban International has formed an exciting collaboration with siffron, a leading name in the retail display and loss prevention industry. Their partnership aims to enhance the shopping experience by integrating Microban’s cutting-edge antimicrobial technology into siffron’s modular shelving system, the ModoShelf. This innovative solution promises to deliver cleanliness and efficiency to retailers, thereby addressing the critical challenges they face today.

What is ModoShelf?


ModoShelf is not just an ordinary shelving system; it is a modular, lightweight solution designed to optimize product displays and merchandising space. This flexibility is crucial in today's fast-paced retail environment, where visual appeal and cleanliness are paramount. The ModoShelf can be assembled by a single person, thanks to its user-friendly design. Its unique tile construction simplifies the disassembly process, making cleaning a breeze—a key feature for maintaining high hygiene standards in retail spaces.

Robb Northrup, Director of Marketing and Communications at siffron, highlights that, "innovation and efficiency are at the core of everything we do." This partnership with Microban reinforces their dedication to providing smart retail solutions. With the integration of Microban's antimicrobial protection, ModoShelf aims to ensure that shelving surfaces remain cleaner with less frequent maintenance, allowing retailers to focus more on customer service.

The Science Behind Antimicrobial Technology


Microban’s built-in technology offers 24/7 surface protection against harmful bacteria, mold, and mildew. This not only enhances the cleanliness of the point of sale but also prolongs the longevity of the shelves themselves. The presence of antimicrobial technology can greatly assist in ongoing cleaning efforts, contributing to a healthier shopping environment. Consequently, this reduces the time and labor typically associated with maintaining retail shelving.

The Benefits for Retailers


Retailers can expect numerous benefits from this partnership and the ModoShelf system. Firstly, the integration of antimicrobial technology contributes significantly to maintaining hygiene, which is increasingly crucial in today’s retail landscape. Shoppers today are more conscious than ever about cleanliness, and this innovation addresses their concerns directly, leading to a more positive shopping experience.

Additionally, with enhanced design versatility, the ModoShelf can easily adapt to various product types and store layouts, making it an attractive option for retailers looking to refresh their displays. Furthermore, it supports effective merchandising strategies, ensuring that products are displayed in a way that maximizes visibility and, ultimately, sales.

A Commitment to Quality


Siffron has over 60 years of experience in the retail display industry, specializing in solutions that not only increase sales but also improve category management and limit shrinkage. Their portfolio encompasses a wide range of products, including merchandising systems, signage, and backroom organization solutions. The collaboration with Microban serves as an extension of their commitment to quality and innovation in retail solutions.

Microban International, part of Barr Brands International, is world-renowned for its advancements in antimicrobial, odor control, and sanitation technologies. With decades of experience, Microban continues to push the boundaries of cleanliness, combining scientific rigor with creative solutions that enhance consumer products across various markets, from textiles to industrial applications.

Conclusion


The partnership between Microban International and siffron represents a significant advancement in retail shelving solutions. By combining innovative design with industry-leading antimicrobial technology, retailers now have access to tools that not only make their work easier but also create a cleaner, safer environment for their customers. As the retail landscape continues to evolve, such collaborations will likely become increasingly vital in meeting the demands of consumers and enhancing overall shopping experiences. For more information about the ModoShelf and its features, retailers can visit siffron.com.

Topics Consumer Products & Retail)

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