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The New Culinary Adventure: Taste of Home and Pinterest's Exciting Partnership

In a delightful blend of food, culture, and creativity, Taste of Home has teamed up with Pinterest to unveil an exclusive video series titled "50 Plates Across the States." This innovative collaboration aims to celebrate America’s rich culinary landscape by showcasing iconic recipes from home cooks across all 50 states. Designed as a virtual culinary road trip, the series will serve as both a source of inspiration and practical meal-planning advice for food enthusiasts everywhere.

Scheduled to roll out over the next five weeks, each episode will present a shorter, accessible recipe curated specifically for Pinterest’s audience. The ongoing legacy of Taste of Home has always been rooted in community-driven storytelling around food, and this series builds on that foundation while embracing the collaborative spirit of contemporary social media.

Highlights of the Series

The "50 Plates Across the States" series is structured to encapsulate the diversity and creativity inherent within American cuisine. Here are some key features of the series:

• - Fifty Unique Episodes: Each episode will focus on a different dish from one of the 50 states, ensuring a wide range of flavors and cooking styles are spotlighted.
• - Community Contributions: The recipes featured will be submitted by home cooks from the Taste of Home community, adding a personal story to each dish that reflects local traditions and practices.
• - Expert Curation: Recipes will be curated by Taste of Home's skilled editorial team and tested in their dedicated Test Kitchen, ensuring that each dish is not only flavorful but also reliable for viewers to replicate.

A New Phase for TMB and Pinterest

This video series marks the start of a broader strategic partnership between Pinterest and TMB (Trusted Media Brands), the parent company of Taste of Home. With a reach of over 108 million unique individuals each month, TMB has firmly established itself within the lifestyle and entertainment sector. Their portfolio includes other well-known brands such as Reader's Digest and Family Handyman, which are also now part of Pinterest's Red Standard Program. This distinction signifies that TMB is one of Pinterest's top-performing publishers.

In line with this partnership, TMB plans to explore new advertising formats on Pinterest, including shoppable Pins and collaborative content. They are committed to developing engaging video series that not only showcase their brands but also resonate with their large and diverse audience.

Food: A Connective Force

Nadine Zylstra, Global Head of Programming and Originals at Pinterest, highlighted the profound connection food has in bringing people together. She expressed excitement about this collaboration, stating, **“Food is a powerful way to connect people and celebrate our shared heritage.