#United States #Las Vegas #Matcha #Japanese Tea #nana's green tea

nana's green tea Opens in Las Vegas: A New Chapter in Matcha Culture

The renowned Japanese tea café chain, nana's green tea, has taken a major step in international expansion by officially opening its doors in Las Vegas on July 19, 2025. This marks its 14th location outside of Japan, with a total of over 80 cafes globally. The decision to establish a presence in Las Vegas comes at a time when matcha and Japanese tea are gaining significant popularity in the United States, particularly among younger consumers.

The Rise of Matcha in America

With its recognition as a healthier ingredient, matcha is trending in various forms, including lattes and desserts. Despite the excitement surrounding this green tea wonder, the Las Vegas area had shown a lack of establishments dedicated solely to matcha. This gap in the market prompted nana's green tea to set up shop there, utilizing their vast experience and maintaining high-quality standards with carefully sourced matcha from Japan for an authentic experience.

A Unique Café Experience

Located about 15-20 minutes from the bustling Las Vegas Strip, the nana's green tea Las Vegas Store is set within a suburban shopping zone. Its distinctive stand-alone café design includes ample parking, making it convenient for locals to stop by. With 78 seats available, it promises a cozy atmosphere for guests to enjoy a variety of matcha-themed offerings, from refreshing drinks to delightful sweets.

The Launched store not only draws on the tradition of Japan's tea culture but infuses local elements that resonate with Las Vegas's vibrant character. Initially soft-opened on July 7, the grand reveal was anticipated by many, leading to a queue outside the store on opening day, illustrating the excitement of the local community.

Grand Opening Festivities

The grand opening featured engaging events, starting with a giveaway where the first three guests received a one-year free soft serve ice cream pass, emphasizing the brand's playful yet authentic approach. Additionally, patrons who spent over $25 were offered a chance to win popular prizes, including an Echo, iPad, and AirPods, with results announced via an Instagram live session the following day. Such creative promotions added a flavorful twist that resonated with the showmanship Las Vegas is known for.

Furthermore, traditional elements were not overlooked, with a ceremonial tape-cutting and a lion dance performance, delighting attendees and adding to the celebratory atmosphere. The opening day witnessed sales exceeding $10,000, reinforcing the anticipated success of the venue.

Global Expansion Plans

nana's green tea has been steadfast in its vision for global growth since its inception in 2001 in Japan. The establishment of its Asia Pacific headquarters in Singapore in 2012, followed by its North American headquarters in California in 2018, laid the groundwork for its ambitious goal of reaching 100 locations across the continent by 2030. This Las Vegas store not only symbolizes expansion but also serves as a bridge for introducing Japanese culture and tea traditions in the heart of America.

Commitment to Quality and Craft

The brand’s emphasis on quality is evident in its selection of matcha sourced from Kyoto’s Uji region and its partnerships with local farmers to use organic ingredients, ensuring that every cup served is a taste of tradition. The café aims to elevate the tea-drinking experience by creating an environment reminiscent of a modern tea room, fused with contemporary aesthetics and local cultural motifs, making every visit unique.

Overall, nana's green tea Las Vegas Store not only brings matcha to the American market but also provides a cultural experience that highlights the richness of Japanese tea traditions. With plans for further expansion and more locations in the pipeline, it's becoming clear that nana's green tea is setting roots in the hearts of tea enthusiasts around the world.

For more information, visit their social media profiles on Instagram @nanasgreentealv and their official website nanasgreentea.com.